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HTC Reorganizes US Operations with New Chief and 'Emerging Devices' Unit

Jul 22 2013, 7:26am CDT | by , in News | Misc

HTC Reorganizes US Operations with New Chief and 'Emerging Devices' Unit

HTC has decided to pick up its US operations from where they fell off and look to its new devices as a source of financial growth. This reorganization will play a crucial role in taking HTC back to peak form.

The CEO of HTC, Peter Chou has made the decision to concentrate on its US operations which are not in a very healthy state. CEO decides to open a new "emerging devices" unit. Taiwanese smartphone maker also appoints a new US head. The Wall Street Journal reports that HTC CEO made the announcement for its employees this Sunday via an internal email. HE states, "Effective immediately, in addition to his current duties in supporting me with global corporate strategy, [President of Global Sales] Jason Mackenzie will lead HTC America. [President of North America] Mike Woodward will lead Emerging Devices, a newly established business unit that will focus on innovative new HTC products and global distribution strategies."

The US branch of the company had been in dire straits since some people left for greener pastures. These included CPO, Kouji Kudera as well as Global Sales VP, Jason Jordan. Unfortunately, this was followed by the Asia CEO and COO departing too. All this has been somewhat of a shock for the company which is trying to regain its orientation. Chou put Jason Mackenzie in place at the US operations. It is hoped that things will pick up pace thanks to Jason’s input. Jason has already proved his mettle and he may be the best man to lead the US arm of HTC.

Chou has also formed a new department named "Emerging Devices". This will be dealt with by Mike Woodward. This group will focus on new products. HTC already faces grim competition from Samsung and Apple. It saw its profits plummet by a whopping 82% making the company touch rock bottom. Now the company has its hopes pinned on the HTC One aand well as the HTC First. The paucity of talent at HTC due to so many individuals leaving the organization has left it in a quandary of sorts. It now has to pull itself up by its bootstraps to reach its former glory.   

Image Credit: Getty Images

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