While Google has been termed as big business, the fact of the matter is that it is humongous. In North America alone over one fourth of the population is addicted to its services. Believe it or not, but Google happens to be larger than life in its scope and vision. DeepField CEO and co-founder Dr. Craig Labovitz states according to a recent analysis that "An amazing 60% of all Internet end devices/users exchange traffic with Google servers during the course of an average day." It is size-wise way ahead of Facebook, Netflix and Twitter in all their collective clout.
Google also is fast in constructing data centers all over the surface of the planet. Just a few years ago it accounted for only a measly 6% of internet traffic. However, within a single year’s time span it has expanded and muscled its way to stardom. More than half the laptops, smart phones and other devices that hook onto Google are from North America.
While the major portion of Google’s popularity comes from YouTube, there are other means it has at its disposal too. These include: a superb search engine, computer analytics, web apps and the wonderfully surrealistic field of advertising. The statistics ought to be taken with a touch of skepticism though. One can never know too much about the wilderness of wisdom that is the Internet. And yet, it wouldn’t be an exaggeration to say that Google is getting massive with each passing minute. Google has included Global Cache Servers to augment its “size is everything” policy. And it even has a high speed project by the name of Google Fiber in the pipeline.