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Twitter TV Ad Targeting is Out of Beta Now with Fake Tweets

Twitter seems to have a reputation for allowing its tweets to go around. Its TV ad targeting is now generally available for all US advertisers that allow them to attract customers beyond the world of television. Twitter also posted fake tweets to prompt Barista Bar ad.

Jul 24 2013, 7:35am CDT | by

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Twitter TV Ad Targeting is Out of Beta Now
 
 

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Twitter TV Ad Targeting is Out of Beta Now with Fake Tweets

Twitter TV Ad Targeting is Out of Beta Now

After advertising on television, the next step would be to post an ad on Twitter. This would act as a double dose of the required display profession’s bedazzling influence. Twitter’s beta launch began sometime in May. Today however it is targeting all advertisers in the United States in a bid for its TV ad campaign. The heady mixture of Television & Twitter makes for a 95% greater influence and 58% likeliness to buy a product or service. And the good thing is that Twitter is receiving the feedback constructively. This way its services can be intelligently improved.

The TV ad targeting campaign works via a simple methodology. If a company gives its product some airtime on television, Twitter tracks the ads. The next step it takes is to find out the people who posted tweets regarding the shows in which the ads appeared. These people are likely to have seen the advertisement. They are then targeted via text or images.

The supporting technology is based in BlueFin Labs. Facebook is ahead of Twitter in this matter since it has a larger user base. Meanwhile, a slight hitch came up with Twitter TV Ad Targeting campaign launch when the whole thing got off on the wrong foot. Twitter posted Barista Bar ads for three individuals Subhash Chander, William Mazeo and Neil Gottlieb, who had no interest in the whole deal. But the company later posted the following sorry tweet for fake promotional tweets on Twitter Advertisement.

Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari - so sorry about the confusion earlier today. We're fixing the problem now.

In fact, they hadn’t even tweeted anything. This was a source of extreme embarrassment for Twitter which had to offer an apology to the trio. The faked tweets have proved a minor stumbling block though. Twitter is to continue with its efforts to road test this new advertising feature.

 

 

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Update: 11

Chris Assenheimer: Chill out, Tribe fans, it’s April

Source: Elyria Chronicle-Telegram

Hey, Indians fans, relax. When there has been an off chance between discussing who the Browns are going to take with the No. 4 pick in the NFL Draft, the Cleveland sports world has taken to Twitter, Facebook and local sports radio talk shows to discuss the demise of the Tribe. The Indians are 7-10 Read More...The post Chris Assenheimer: Chill out, Tribe fans, it’s April appeared first on Chronicle-Telegram.Click here to read this story on The Chronicle-Telegram.Content co ...
Source: Elyria Chronicle-Telegram   Full article at: Elyria Chronicle-Telegram 47 minutes ago
 


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Update: 10

Researchers Use Twitter to Predict Crime

Source: The Jakarta Globe

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The Twitter Inc. logo is displayed on the company’s preliminary prospectus arranged for a photograph in Washington, D.C., on Oct. 28, 2013. (Bloomberg Photo/Andrew Harrer) Washington. Hidden in the Twittersphere are nuggets of information that could prove useful to crime fighters — even before a crime has been committed. Researchers at the University of Virginia demonstrated tweets could predict certain kinds of crimes if the correct a ...
Source: The Jakarta Globe   Full article at: The Jakarta Globe 53 minutes ago
 

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Update: 9

Dusty Rhodes Teasing A New Podcast, Sami Zayn/WWE

Source: Pro Wrestling.com

– Sami Zayn, who wrestled WWE’s tour of Saudi Arabia this week, posted his reaction on Twitter. He mentioned earlier this week that after Saudi Arabia he has now wrestled in 30 countries in the world. He wrote: Completed a successful tour of Saudi Arabia with a win tonight over @HeathSlaterOMRB! Thanks to the fans of #WWERiyadh for a great time! — Sami Zayn (@iLikeSamiZayn) April 19, 2014 – Dusty Rhodes posted the following on Twit ...
Source: Pro Wrestling.com   Full article at: Pro Wrestling.com 1 hour ago
 

Update: 7

Cliven Bundy and the Origins of the American Abundance Revolution

Source: Big Government

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Today, in the year 2064, as we look back over the last 50 years, it might seem as if the Abundance Revolution was inevitable, since so much wealth was involved. After all, it was wealth just waiting to be unleashed. Yet paradoxically, on the eve of the Abundance Revolution, many of America’s leaders, on the right as well as the left, were preaching a strict doctrine of overall austerity. Indeed, as we look back and study the e ...
Source: Big Government   Full article at: Big Government 2 hours ago
 

Update: 6

Player Takes 90 mph Fastball to the Face

Source: NBC Dallas-Fort Worth

Toronto Blue Jays v Houston Astros
It takes a leader-and a man extremely tolerant of pain, to be back on the field with the Corpus Christi Hooks. On Friday, DeLino DeShields, Jr. was hit in the face with a fastball traveling 90 miles per hour, fracturing his cheek.  But he will be back   “I can go right now,” said DeShields.   He was up at bat against the Frisco RoughRiders, when he got hit with a the fastball.   “The pitch that hit me got on me kind of quick, and next ...
Source: NBC Dallas-Fort Worth   Full article at: NBC Dallas-Fort Worth 2 hours ago
 

Update: 5

HILLARY EXPECTING BABY BUMP IN POLLS?

Source: Official Website of Ellis Henican

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“Hillary’s poll numbers could be in for a baby boom”, Ellis Henican Column, Newsday, April 20 2014 Will Hillary get a baby bump? Oh, I know. Chelsea’s the Clinton who’s pregnant. But her mom’s approval ratings have suddenly started sagging. And a baby in the family might be exactly what the poll doctor ordered. Babies are humanizing. Any consultant will tell you that. Why do you think politicians kiss so many of them? So of course the former first lady and secretary of state ...
Source: Official Website of Ellis Henican   Full article at: Official Website of Ellis Henican 3 hours ago
 

Update: 4

Toni On! New York: Cinco De Mayo

Source: CBS New York

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NEW YORK(CBSNewYork) – If you love New York City like we love New York City then tag along with Toni On! We uncover hidden city secrets, show you the coolest stuff to do and hunt down the best treats because we love to eat! If you’re looking for a good time, Toni is your go-to guide! This week WLNY’s Toni Senecal gets caliente for Cinco de Mayo by sopping up sopes at the city’s best happy hour, picking on some jaw-dropping guacamole, ki ...
Source: CBS New York   Full article at: CBS New York 3 hours ago
 

Update: 3

Kentucky fans keep getting crazy tattoos

Source: SB Nation

Kentucky v Wisconsin
I think we found the world's biggest Willie Cauley-Stein fan and he has the tattoo to prove it. People tend to say a lot of crazy things on Twitter. Most of those things, however, don't result in getting Willie Cauley-Stein's face tattooed on your leg. Before we get to the latest crazy Kentucky fan tattoo, let's look back at how it all started. Cauley-Stein was pondering his future, debating between returning to school or jumping to the NBA. Possibly attemp ...
Source: SB Nation   Full article at: SB Nation 4 hours ago
 

Update: 2

PHOTO: Daniel Bryan Returns Home From Honeymoon

Source: Pro Wrestling.com

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Daniel Bryan has posted a photo of his honeymoon on Twitter. He will be back on WWE TV this Monday for RAW. Just got back from our off-grid honeymoon… Best two weeks of my life pic.twitter.com/TmqfdaPWbv — Daniel Bryan (@WWEDanielBryan) April 19, 2014 100% DIRECT LINK (PHOTOS): AJ In A Sexy LOW-CUT Top!! The post PHOTO: Daniel Bryan Returns Home From Honeymoon appeared first ...
Source: Pro Wrestling.com   Full article at: Pro Wrestling.com 5 hours ago, 6:52pm CDT
 

Update: 1

Ravens Coach John Harbaugh Honored At Alma Mater

Source: WJZ

Oklahoma v Notre Dame
OXFORD, Ohio (AP) — John Harbaugh likes the pose on his bronze statue. The Baltimore Ravens coach was added to Miami University’s Cradle of Coaches on Saturday. He unveiled a sculpture of himself with right arm raised in triumph on the Baltimore sideline — something he did only half the time last season at 8-8. “I like the pose,” he said. “That looks like a winning pose right there. That’s one we usually take when we w ...
Source: WJZ   Full article at: WJZ 5 hours ago, 6:14pm CDT
 

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest technology trends.

 

 

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