Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Technology News

 

Twitter TV Ad Targeting is Out of Beta Now with Fake Tweets

Twitter seems to have a reputation for allowing its tweets to go around. Its TV ad targeting is now generally available for all US advertisers that allow them to attract customers beyond the world of television. Twitter also posted fake tweets to prompt Barista Bar ad.

Jul 24 2013, 7:35am CDT | by

11 Updates
Twitter TV Ad Targeting is Out of Beta Now
 
 

YouTube Videos Comments

Full Story

Twitter TV Ad Targeting is Out of Beta Now with Fake Tweets

Twitter TV Ad Targeting is Out of Beta Now

After advertising on television, the next step would be to post an ad on Twitter. This would act as a double dose of the required display profession’s bedazzling influence. Twitter’s beta launch began sometime in May. Today however it is targeting all advertisers in the United States in a bid for its TV ad campaign. The heady mixture of Television & Twitter makes for a 95% greater influence and 58% likeliness to buy a product or service. And the good thing is that Twitter is receiving the feedback constructively. This way its services can be intelligently improved.

The TV ad targeting campaign works via a simple methodology. If a company gives its product some airtime on television, Twitter tracks the ads. The next step it takes is to find out the people who posted tweets regarding the shows in which the ads appeared. These people are likely to have seen the advertisement. They are then targeted via text or images.

The supporting technology is based in BlueFin Labs. Facebook is ahead of Twitter in this matter since it has a larger user base. Meanwhile, a slight hitch came up with Twitter TV Ad Targeting campaign launch when the whole thing got off on the wrong foot. Twitter posted Barista Bar ads for three individuals Subhash Chander, William Mazeo and Neil Gottlieb, who had no interest in the whole deal. But the company later posted the following sorry tweet for fake promotional tweets on Twitter Advertisement .

Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari - so sorry about the confusion earlier today. We're fixing the problem now.

In fact, they hadn’t even tweeted anything. This was a source of extreme embarrassment for Twitter which had to offer an apology to the trio. The faked tweets have proved a minor stumbling block though. Twitter is to continue with its efforts to road test this new advertising feature.

 

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update

Update: 11

Get The FIRST LOOK At Lea Michele On The Sons Of Anarchy Set! Plus, Find Out Who She's Playing HERE!

Source: PerezHilton

Ooooh! How exciting! Lea Michele took to her Twitter to announce the exciting news that she'd be appearing on an upcoming episode of Sons of Anarchy but we didn't think we'd see her character so soon! The Glee starlet was spotted arriving on set (above) and then she was snapped in costume along with the show's star Charlie Hunnam! So, what kind of character will Lea be? Well, apparently sources are saying that she'll be pla ...
Source: PerezHilton   Full article at: PerezHilton 38 minutes ago
 


Advertisement


Update: 10

Courteney Cox & Fiancé Johnny McDaid Get More Rings In Ireland! Check Out Their Potential Wedding Bling!

Source: PerezHilton

Is Courteney Cox tired of her engagement ring already? Not so fast! The former Friends star got her engagement ring not too long ago and now she and fiancé Johnny McDaid are just adding a couple more to their collection! The two lovebirds were in Derry, Ireland celebrating his birthday when they decided to go window shopping and spontaneously found themselves in a jewelry shop! Court and Johnny w ...
Source: PerezHilton   Full article at: PerezHilton 44 minutes ago
 

More From the Web

Update: 9

Seattle Mariners' Fernando Rodney Records 200th Career Save

Source: Bleacher Report

Seattle Mariners closer Fernando Rodney notched his 200th career save this past Saturday afternoon, according to the team's official Twitter account. Per usual, Rodney came into the game in the ninth inning, protecting a one-run lead over the Baltimore Orioles. The final out was rather unusual, as the 37-year-old closer picked off outfielder David Lough, who broke early while trying to steal second base. Rodney stepped off the rubb ...
Source: Bleacher Report  Full article at: Bleacher Report 51 minutes ago
 

Update: 7

Calif. Congresswoman Jackie Speier Blasts Science Magazine For Sexist, Transphobic Cover

Source: CBS San Francisco

(CBS SF) — Science Magazine is at the helm of a social and political firestorm this month following a cover image the publication used for the July 11 issue which depicts two transgender sex workers with their heads cropped out. Many have already lashed out at the magazine for being sexist and objectifying, according to The Adovcate. Now Congresswoman Jackie Speier is adding fuel to fire with a letter she sent to the maga ...
Source: CBS San Francisco   Full article at: CBS San Francisco 1 hour ago
 

Update: 6

Detroit turns off taps of delinquent residents, mainly

Source: Market Place

Detroit threatened residents behind on their water bills in March: Pay up, or we’ll shut you off. What made the threat especially noteworthy was that it applied to about half of the city’s water customers. Before declaring a 15-day moratorium last week, the city did turn off the taps on thousands of households, setting off protests, official condemnation from human-rights experts at the U.N., and grumbling from the judge overseeing the city’s ongoing bankr ...
Source: Market Place   Full article at: Market Place 1 hour ago
 

Update: 5

Evanescence's Amy Lee Welcomes Son Jack Lion

Source: Oh No They Didn't!

It looks like Evanescence's Amy Lee has something new to sing about! The 32-year-old welcomed her first child with husband, Josh Hartzler, and took to Instagram on July 28 to announce (and introduce!) her baby boy."Our little cub, Jack Lion Hartzler, is here," the proud mama captioned the snapshot of herself cuddling with her newborn in the hospital. "I have never known the depths of my heart till now. The world just exploded into technicolor." How cute!The "Bri ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't! 1 hour ago
 

Update: 4

Jeezy Says He Doesn’t Know What The Illuminati Is, Talks Def Jam Problems + More (VIDEO)

Source: All HipHop

(AllHipHop News) Either the Illuminati have one of those Men In Black mind erasers or Jeezy is out of the loop. During a recent interview, Jeezy addressed rumors of his affiliation with the Illuminati following his Seen It All album cover, problems with Def Jam and more. Back in November 2013, Jeezy sent a message to his personal Twitter account threatening to leak his new album if “Def Jam don’t get it right.” On his so ...
Source: All HipHop   Full article at: All HipHop 1 hour ago
 

Update: 3

Stephen A. Smith Apologizes; Do You Accept?

Source: WPEG-Power 98 Charlotte

Just 3 days after making his comments about the Ray Rice domestic violence situation, Stephen A. Smith is back on ESPN saying he is sorry! I think this apology would have been easier for me to accept if he had done this first and not went on a twitter rant on Friday. But hey, who am I. Obviously, Smith’s apology was good enough for ESPN who released this statement minutes after the apology ““We will continue to have con ...
Source: WPEG-Power 98 Charlotte   Full article at: WPEG-Power 98 Charlotte 2 hours ago
 

Update: 2

The great A-Rod salad mystery of 2014

Source: SBNation

It's widely known that you don't make friends with salad. But did Just Salad make a powerful enemy in tweeting a photo of a glum A-Rod? It seemed simple, which in retrospect was the first sign that it wasn't. Nothing is simple, really, or at least not this simple. Nothing about Alex Rodriguez, nothing about the Internet, and nothing about those pick-your-own salad places, either. If we only ...
Source: SBNation   Full article at: SBNation 2 hours ago
 

Update: 1

Johny Hendricks: 'I Would Like to Fight GSP Again'

Source: Bleacher Report

Johny Hendricks is looking to build his own legacy in MMA, and he secretly hopes that former UFC welterweight champ Georges St-Pierre is a part of it. Much has changed since the epic yet controversial title fight from nearly a year ago. St-Pierre is no longer an active fighter on the UFC roster, and Hendricks is the reigning welterweight champ. While “Big Rigg” refuses to dwell on the past, it doesn’t take a rocket scie ...
Source: Bleacher Report  Full article at: Bleacher Report 2 hours ago
 

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

Comments

blog comments powered by Disqus

Latest stories

Jennette McCurdy Confirms &#039;Sam and Cat&#039; Cancellation Rumors
Jennette McCurdy Confirms 'Sam and Cat' Cancellation Rumors
McCurdy Also Posts a Message To Fans Saying She Is Not A Role Model
 
 
Lenovo IdeaPad Flex 15 Touchscreen Ultrabook is Great for Back to School
Lenovo IdeaPad Flex 15 Touchscreen Ultrabook is Great for Back to School
Lenovo IdeaPad is available at Amazon for $649.99. For back to school the new Lenovo Flex 15 is a great notebook. Be sure to buy yours today. Introducing the Lenovo Flex 15 - it's more than just a typical notebook....
 
 
ASUS K200MA-DS01T Touchscreen Laptop is a Great Back to School Laptop
ASUS K200MA-DS01T Touchscreen Laptop is a Great Back to School Laptop
ASUS K200MA Touchscreen laptop is available at Amazon for $299.99. Now is the time to start getting ready for baack to school. So if you are in the market for laptop for your student check out the ASUS K200MA. Everyday...
 
 
Back to School Time is Here Make Sure Your Student is Ready with the Acer Chromebook Touch
Back to School Time is Here Make Sure Your Student is Ready with the Acer Chromebook Touch
Acer Chromebook Touch is available at Amazon for $260.39. It is that time of year again time for school time to start. Be sure your student is ready with the Acer Chromebook with touch. Acer introduces its first...
 
 
 

About the Geek Mind


Read more about The Geek Mind.