Twitter TV Ad Targeting is Out of Beta Now with Fake Tweets

Jul 24 2013, 7:35am CDT | by , in News | Technology News

Twitter TV Ad Targeting is Out of Beta Now

Twitter seems to have a reputation for allowing its tweets to go around. Its TV ad targeting is now generally available for all US advertisers that allow them to attract customers beyond the world of television. Twitter also posted fake tweets to prompt Barista Bar ad.

After advertising on television, the next step would be to post an ad on Twitter. This would act as a double dose of the required display profession’s bedazzling influence. Twitter’s beta launch began sometime in May. Today however it is targeting all advertisers in the United States in a bid for its TV ad campaign. The heady mixture of Television & Twitter makes for a 95% greater influence and 58% likeliness to buy a product or service. And the good thing is that Twitter is receiving the feedback constructively. This way its services can be intelligently improved.

The TV ad targeting campaign works via a simple methodology. If a company gives its product some airtime on television, Twitter tracks the ads. The next step it takes is to find out the people who posted tweets regarding the shows in which the ads appeared. These people are likely to have seen the advertisement. They are then targeted via text or images.

The supporting technology is based in BlueFin Labs. Facebook is ahead of Twitter in this matter since it has a larger user base. Meanwhile, a slight hitch came up with Twitter TV Ad Targeting campaign launch when the whole thing got off on the wrong foot. Twitter posted Barista Bar ads for three individuals Subhash Chander, William Mazeo and Neil Gottlieb, who had no interest in the whole deal. But the company later posted the following sorry tweet for fake promotional tweets on Twitter Advertisement.

Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari - so sorry about the confusion earlier today. We're fixing the problem now.

In fact, they hadn’t even tweeted anything. This was a source of extreme embarrassment for Twitter which had to offer an apology to the trio. The faked tweets have proved a minor stumbling block though. Twitter is to continue with its efforts to road test this new advertising feature.


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