Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Apple

 

Apple Wins 3 'Brand of the Year' Awards in Harris Poll

Apple is again on top of the Harris Poll by winning 3 'Brand of the Year' awards for Mobile Phone, Tablet and Computer categories. Apple pulls a hat trick with this one.

Jul 26 2013, 11:43am CDT | by

1 Updates
Apple Wins 3 'Brand of the Year' Awards in Harris Poll
 
 

YouTube Videos Comments

Full Story

Apple Wins 3 'Brand of the Year' Awards in Harris Poll

Apple Wins 3 'Brand of the Year' Awards in Harris Poll

Apple continues to maintain its top position for the third time in Harris Poll. Apple is the top "Brand of the Year" in three mainstream categories. According to Harris Poll EquiTrend (EQ) study findings for 2013, Apple wins awards in categories of Computer, Mobile Phone and Tablet.

Apple wins top position in Computer category. Hp is on 2nd position following Dell and Sony. In Tablet category, Apple's iPad holds first position with Kindle Fire on 2nd, Google Nexus on 3rd, Samsung Galaxy Series on 4th and HP Slate Series on 5th spot. The iPhone wins 2013 Mobile Phone Brand of the Year award with HTC, Samsung, and LG trailing behind.

This EQ study by research firm Harris Interactive is based on the perceptions of 38,500+ US consumers on more than 1,500 different brands across over 155 categories. All these awards are given to Apple due to its best scores in all brand equity features like consumer connection in accordance with familiarity, performance, quality and purchase consideration and brand momentum like energy, ubiquity, leadership, popularity and future outlook.

Harris Interactive's SVP Manny Flores said, "Americans continue to give Apple brands strong ratings. And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future. Despite a drop in Apple's Quality score for this year, their Brand Momentum score increased, which was driven by increases in Ubiquity and Popularity scores."

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

Comments

blog comments powered by Disqus

Latest stories

Apple says celebrity accounts were compromised
Apple says celebrity accounts were compromised
The attack was described by Apple as "all too common on the Internet." However, the company is denying earlier reports that its iCloud servers and Find my iPhone service were undermined.
 
 
Marshawn Lynch Gives Brief Interview Prior to Week 1 of NFL Season
Marshawn Lynch Gives Brief Interview Prior to Week 1 of NFL Season
Seattle Seahawks running back Marshawn "Beast Mode" Lynch spoke with the media on Sept. 2 for a short while, choosing not to talk too much about the upcoming 2014 NFL season.
 
 
Mike Shanahan Fallout Was 'Heartbreaking,' Per RGIII
Mike Shanahan Fallout Was 'Heartbreaking,' Per RGIII
Washington Redskins quarterback Robert Griffin III described his fallout with former Redskins head coach Mike Shanahan as "heartbreaking," per Bleacher Report's Les Carpenter.
 
 
iPad History
iPad History
The long history of iPad
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.