Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Apple

 

Apple Wins 3 'Brand of the Year' Awards in Harris Poll

Apple is again on top of the Harris Poll by winning 3 'Brand of the Year' awards for Mobile Phone, Tablet and Computer categories. Apple pulls a hat trick with this one.

Jul 26 2013, 11:43am CDT | by

1 Updates
Apple Wins 3 'Brand of the Year' Awards in Harris Poll
 
 

YouTube Videos Comments

Full Story

Apple Wins 3 'Brand of the Year' Awards in Harris Poll

Apple Wins 3 'Brand of the Year' Awards in Harris Poll

Apple continues to maintain its top position for the third time in Harris Poll. Apple is the top "Brand of the Year" in three mainstream categories. According to Harris Poll EquiTrend (EQ) study findings for 2013, Apple wins awards in categories of Computer, Mobile Phone and Tablet.

Apple wins top position in Computer category. Hp is on 2nd position following Dell and Sony. In Tablet category, Apple's iPad holds first position with Kindle Fire on 2nd, Google Nexus on 3rd, Samsung Galaxy Series on 4th and HP Slate Series on 5th spot. The iPhone wins 2013 Mobile Phone Brand of the Year award with HTC, Samsung, and LG trailing behind.

This EQ study by research firm Harris Interactive is based on the perceptions of 38,500+ US consumers on more than 1,500 different brands across over 155 categories. All these awards are given to Apple due to its best scores in all brand equity features like consumer connection in accordance with familiarity, performance, quality and purchase consideration and brand momentum like energy, ubiquity, leadership, popularity and future outlook.

Harris Interactive's SVP Manny Flores said, "Americans continue to give Apple brands strong ratings. And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future. Despite a drop in Apple's Quality score for this year, their Brand Momentum score increased, which was driven by increases in Ubiquity and Popularity scores."

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

Comments

blog comments powered by Disqus

Latest stories

Kylie Minogue shows naked Butt on GQ Cover
Kylie Minogue shows naked Butt on GQ Cover
Australian singer Kylie Minogue poses on GQ Italy cover with naked butt recreating the classic 1950s coppertone ad.
 
 
AJ McCarron Working on Shoulder in Training Camp
AJ McCarron Working on Shoulder in Training Camp
Cincinnati Bengals rookie quarterback A.J. McCarron is throwing on the side in training camp to address a shoulder issue.
 
 
iPhone 6 will not have Sapphire Cover Glass
iPhone 6 will not have Sapphire Cover Glass
New supply chain analysis suggest that there will be no Sapphire Cover Glass on the iPhone 6.
 
 
Philadelphia Phillies Release Tony Gwynn, Jr.
Philadelphia Phillies Release Tony Gwynn, Jr.
The Philadelphia Phillies released outfielder Tony Gwynn, Jr., the son of the late San Diego Padres legend, on July 28.
 
 
 

About the Geek Mind


Read more about The Geek Mind.