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Microsoft Made More Surface RTs Than Necessary

Jul 27 2013, 4:34am CDT | by , in News | Tablets

Ballmer has admitted to a mistake Microsoft made. The manufacture of more Surface RTs than necessary caused a huge loss to Microsoft. Ballmer is also disappointed by the sale of Windows devices as much less than expected.

Microsoft Made More Surface RTs Than Necessary
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Microsoft Made More Surface RTs Than Necessary

Microsoft Made More Surface RTs Than Necessary
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The CEO of Microsoft, Steve Ballmer in a candid moment admitted this much that the company had made a miscalculation. It had created more Surface RTs than were needed by the public according to The Verge. This blunder in estimating demand caused a $900 million loss. The tragedy affected both the company and its shareholders. The response to the device has been so lukewarm that Microsoft was cornered into slashing the price. $150 has been offered as a discount on the product.

However, Microsoft is not one of those companies that like to throw in the towel. There are plans to come up with an even better model which will attract hordes of customers. And this new and updated model will not feature the drawbacks of the former.
 
The lowering of the price of the Surface RT cost Microsoft a pretty penny. Meanwhile, the sale of Windows devices was taking place at a snail’s pace. The same phenomenon was seen in the case of Apple’s Macs. It seems that the slump in the PC market has really affected the overall economic vital signs of the high tech giants.

The Surface RT was being ferociously advertised as a substitute for the iPad. But it looks like bad karma has followed in its footsteps and now it is payback time. At present, Microsoft is looking elsewhere. It wants to focus on its second generation tablets as an avenue of change which will take it out of the current dilemma it finds itself in.

 

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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