Yahoo is reportedly planning to buy Lexity and it will be its acquisition no.19. The head of Lexity is Amit Kumar who once upon a time ago worked for Yahoo. It seems he will join his former firm soon since Yahoo is eyeing a deal that lets it acquire Lexity according to AllThingsD. Ever since Marissa Mayer took over as CEO of Yahoo, the tech giant has been undergoing one merger after another. Other Yahoo acquisitions include Qwiki and Xobni. How this acquisition will fare in the future is a moot point.
Amit Kumar while he was at Yahoo designed the by now exterminated SearchMonkey feature. Lexity basically provides e-commerce apps and marketing chops. Among some of the apps which get displayed on Lexity are: Facebook Live Store and Google Shopping App. The former allows trade firms to get their stuff on Facebook pages. And the latter does the same for Google. These are just two among a list of countless others.
Yahoo meanwhile has been on a shopaholic’s dream fantasy trip since the last couple of months. Some of the valuable assets it has accumulated along the way include: Ztelic, Admovate and Bignoggins. Currently, it also wants to re-purchase its shares and it is willing to shell out a billion dollars for this specific purpose alone. It seems Yahoo has been gripped by the paycheck philosophy. While the company launched new products every day, it is facing low revenues in its quarterly earnings.