Jul 31 2013, 5:35am CDT | by Sumayah Aamir
Video ads may become the latest thing to hit News Feed in the future. Facebook wants to invite advertisers and consumers to give ads that are a quarter of a minute long. This way it will be earning dollars that go towards its maintenance. Furthermore, this strategy will attract ads from the standard medium of television towards the information superhighway that is the Internet. A launch of this new service which was long in the making is possible now.
The limit was set at three ads per News Feed. As for the campaigns, they range from one million dollars to $2.5 million on a daily basis according to Bloomberg
. It all depends upon the size of the target audience. Ads will also be specifically pinpointed as regards age and gender.
Mark Zuckerberg has cancelled the launch of this feature twice before due to apprehensions as to the way the public would take it. Since more people visit Facebook nowadays than there are television viewers, this video advertising may prove quite lucrative for the giant social network.
Facebook has a lot to gain from this venture provided it plays its cards right. It is slightly risky since this is a new market that has yet to become established in its own right. The short clips that will feature as visual ads will be such that users may click on them as per their preference. The final launch date has been set for the end of this year.
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