Yahoo has acquired the social browser company Rockmelt on Friday for a cool $60 to $70 million. This acquisition will help Yahoo to reinvent web browser usage but all Rockmelt apps and web products will be shutdown on August 31, 2013.
Yahoo and Rockmelt will be one and the same thing from now onwards. The social web browsing firm has been bought off by Yahoo. Yahoo officially announced the acquisition on Friday stating, "We’re excited to announce that Yahoo! has acquired Rockmelt! Rockmelt was designed to make sense of the Internet. The team has built a simple and beautiful technology that combines social, personalization and discovery to help you not only find what you’re looking for, but also stumble across some cool stuff along the way." Yahoo will now use Rockmelt technology to invent new ways for users to browse the web. AllThingsD reported that the amount of acquistion deal is in between $60 to $70 million.
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This is sad news for the user base of Rockmelt but that is the way the cookie crumbles. The quintuplet apps of iPad, iPhone, Android and Windows 8 will be closed in a month’s time. The users have till then to transfer their valuable information from the site. And no new users will be welcomed from now onwards either. The owners did thank the users in a note saying that they had taught them so much. Rockmelt states in its acquisition announcement, "For many of you, Rockmelt has become a daily habit and for that we’re eternally grateful… so we’ve kept all your valuables safe. In each of our products, you’ll find a tile to click on that initiates the export service. Your kept items will be exported as bookmarks and the feeds you follow as an OPML file. The Rockmelt apps and web product will be shutdown on August 31, 2013." Indeed, where would they be without the users?
Rockmelt basically began three years ago. There was a lot of media hype surrounding its launch. It shuffled its users’ Facebook material with all the other pages they frequented. However, in the long run it faltered. Not many users were added on to its pages. Then it tried a different tactic and decided to copy a Flipboard format. When that too didn’t work, it was forced to close shop. Yahoo meanwhile was waiting for such a move and snapped up Rockmelt in a jiffy. Marissa Mayer was on the shopping spree of a lifetime with companies like Tumblr and Lexity being added to the list. She plans to take Yahoo back on top of its game with the fresh transfusions of other energetic empires.