Californians got their first Amber Alert Message on their cell phones this week.
AMBER Alert is a great system that has already helped find lots of missing kids. Now, for the first time, people in California have received an Amber Alert message on their phones. This is a new feature that has been in place since January 1st. Since then Amber alerts have been part of the Wireless Emergency Alert (WEA) program. If you have a WEA-enabled phone, you are automatically enrolled for the three alerts: President, Imminent Threat and AMBER Alerts. The addition of AMBER Alerts to this notification system is a result of a partnership between CTIA and the wireless industry, the Federal Communications Commission (FCC), and Federal Emergency Management Agency (FEMA).