Former Apple CEO John Sculley's company Misift has come up with its first product called Shine, a physical activity tracker that will be up for sale at $99.95 in Apple Stores this week. It is a monitor that may be worn on the body and will give vital signs at the drop of a hat.
It is a diminutive, round, metallic object that fits on your wrist. You may attach it anywhere else you want to on the body. The moment you touch it with a light tap it will go into action and light up. It will relay information to you regarding your vital stats. While it appears to resemble jewelry it is a very clever device and is not for mere vanity’s sake. It sells for a $99.98. The Shine, as it is called, has a tri-axis accelerometer. The device notes down your activity levels throughout the day and synchronizes beautifully with an app on the iPhone. All you have to do is align the Shine with your iPhone screen to access the data.
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The Shine comes from a company called Misfit which has John Sculley as a co-founder. This is the same person who was once the CEO of Apple. The Shine has a matte aluminum body and blends beautiful form with utilitarian function. The ugly plastic has been done away with. The device has LED lights. As for its batteries, they last a few months unlike other gadgets. And it is waterproof which means you may wear it while swimming. Basically it allows you to actively pursue your physical regimen whether it is jogging or cycling or anything else.
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