Menu
Trending: CES 2015 | Super Bowl 2015 Ads More Topics: Apple | Cars | TV Shows | Politics
Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Budweiser Super Bowl 2015 Ad Beer Run stars a Clydesdale

Budweiser Super Bowl 2015 Ad Beer Run stars a Clydesdale

Microsoft's HoloLens starts the Era of Holographic Computing

HoloLens starts the Era of Holographic Computing

Budweiser Super Bowl 2015 Ad Lost Dog Teaser Released

Budweiser Super Bowl 2015 Ad Lost Dog Teaser Released

2015 Pro Bowl Cheerleader

2015 Pro Bowl Cheerleaders

AOL to Acquire Video Advertising Platform Adap.tv for Massive $405 Million

Aug 7 2013, 9:38am CDT | by , in News

AOL to Acquire Video Advertising Platform Adap.tv for Massive $405 Million
Business Wire: Amir Ashkenazi, CEO, Adap.tv (left) and Tim Armstrong, Chairman & CEO, AOL (right)
 
 

AOL has just made a big purchase. It is to acquire Adap.tv for massive $405 million out of which $322 million is paid in cash and approximately $83 million in AOL common stock. This step came about due to the efforts of Tim Armstrong, who took over AOL half a decade ago.

It’s been quite some time since AOL bought a company. But, now the web video advertising company, known as Adap.tv is undergoing a merger with AOL. $405 million is the price and it is just right for AOL’s Tim Armstrong. Two years ago, AOL bought the Huffington Post for $315 million. This time around however the purchase differs in its type.

Adap.tv is basically a service that employs software to link video ad purchasers and sellers. AOL has been taking a very keen interest in the video revolution for some time. It acquired 5Min in 2010 for this purpose alone. What Armstrong really wants is to build AOL to rival Google’s DoubleClick facility. A deal between AOL and Adap.tv was already in the making. 

Tim Armstrong, Chairman and Chief Executive Officer of AOL, said, "AOL is a leader in online video and the combination of AOL and Adap.tv will create the leading video platform in the industry. The Adap.tv founders and team are on a mission to make advertising as easy as e-commerce and the two companies together will aggressively pursue that vision. Two trends are prevalent in the video space right now – the movement from linear television to online video and the shift from manual transactions to programmatic media buying. Adap.tv is positioned squarely in front of the huge opportunity these trends are presenting.”

AOL wants to seriously compete with Yahoo too. With Adap.tv on its side it may do just that. Adap.tv is at the leading edge of this form of technology. Also Adap.tv has raised a net total of $48.6 million in funds. This acquisition will pump fresh blood into the veins of AOL. It had seen better days. And now that this refreshing infusion has entered its system it would regain its lost glory. The whole thing had to do with advertising which has in recent times gone the viral route. Adap.tv will bring the highest growth sector to AOL thereby lending it a boost in matters of progressive development.

Adap.tv CEO, Amir Ashkenazi, states about the deal, “At Adap.tv, we are focused on building the most important business within the most important category in digital advertising,” said . “We believe that most TV advertising will soon be traded programmatically on platforms like ours. The combination of AOL and Adap.tv accelerates our vision of efficient and effective TV and video advertising.”

You Might Also Like

Read the Latest

Expect More Victims of Disneyland Measles Outbreak

Expect More Victims of Disneyland Measles Outbreak In 2000, the measles was thought to be eliminated, but in recent years numbers have been high. Disneyland measles...

1 hour ago

The Euro Slides As American Dollar Strengthens

The Euro Slides As American Dollar Strengthens The Euro continues to tumble as the American dollar rises. Investors and exporters curious about the potential increase...

3 hours ago

Budweiser Super Bowl 2015 Ad Beer Run stars a Clydesdale

Budweiser Super Bowl 2015 Ad Beer Run stars a Clydesdale The Budweiser Clydesdale are appearing this year in both Budweiser Super Bowl 2015. Besides the Lost Dog commercial a...

4 hours ago

Super Bowl 2015 Ads
$25 Vudu Spark Stick from Walmart is VUDU Only

$25 Vudu Spark Stick from Walmart is VUDU Only Walmart enters the market of low-cost streaming sticks with the VUDU Spark. As always with VUDU, Walmart is late to the...

5 hours ago

Gender Equality HeForShe Campaign Makes IMPACT in Davros Press Conference

Gender Equality HeForShe Campaign Makes IMPACT in Davos Press Conference HeForShe launched four months ago and men worldwide have committed to engage in gender equality. Now, the HeForShe...

5 hours ago

Larry Ellison, Oracle's Resident Philanthropist, Is Looking To Help California Wildlife Continue

Larry Ellison, Oracle's Resident Philanthropist, Is Looking To Help California Wildlife Continue Larry Ellison recently stepped down as Oracle's CEO and may be spending the time completing the Conservation...

8 hours ago

Apple Watch battery may disappoint some

Apple Watch battery may disappoint some Low life will barely get through the day

8 hours ago

SimCity Build It

SimCity Build It There won’t be any gaming enthusiast who isn’t familiar with The Sims -the great game that has been played on computers...

14 hours ago

How much did Apple execs make in 2014?

How much did Apple execs make in 2014? 2015 could see even higher earnings

1 day ago, 11:42pm CST

Stir introduces the World’s Most Advanced Kinetic Desk M1 for $2,990

Stir introduces the World’s Most Advanced Kinetic Desk M1 for $2,990 The new Stir Kinetic Desk M1 is based on the newest technology such as cloud architecture.

2 days ago, 12:46pm CST

China's Censorship System ‘Upgrade’ hits VPNs

China's Censorship System ‘Upgrade’ hits VPNs The move has affected the usage of at least three popular VPN services and attacked others with more vigor than usual.

2 days ago, 12:35pm CST

Seer; the reality helmet which claims to make you feel like Iron Man

Seer; the reality helmet which claims to make you feel like Iron Man The new low-tech augmented reality helmet uses your smartphone and overlays a heads-up display on to a plastic visor

2 days ago, 12:32pm CST

Rarest PS4 edition getting auctioned on Yahoo

Rarest PS4 edition getting auctioned on Yahoo Bidding has already exceeded $11,500 for the first 20th Anniversary PS4 ever made.

2 days ago, 12:23pm CST

BMW, Volkswagen and ChargePoint to create Express Charging Corridors for Electric Vehicles

BMW, Volkswagen and ChargePoint to create Express Charging Corridors for Electric Vehicles BMW, Volkswagen will help ChargePoint to create express charging corridors for electric vehicles (EVs) on the East and...

2 days ago, 10:39am CST

Microsoft will release Office 2016 Later This Year

Microsoft will release Office 2016 Later This Year Microsoft has announced its touch-optimized version of Office, namely Office 2016, for Windows 10 to allow the people...

2 days ago, 10:02am CST

Toyota Super Bowl 2015 Ad with Amy Purdy Released

Toyota Super Bowl 2015 Ad with Amy Purdy Released Toyota released an extended version of the Toyota Super Bowl 2015 Ad staring Amy Purdy.

2 days ago, 9:40am CST

Nissan Super Bowl 2015 Ad

Nissan Super Bowl 2015 Ad Nissan released a series of videos created by Youtube stars. Nissan joins Toyota and Dove with a Dad themed Super Bowl...

2 days ago, 8:40am CST

X-Men: Apocalypse casts Sophie Turner, Alexandra Shipp, Tye Sheridan as Jean Grey, Storm, Cyclops

X-Men: Apocalypse casts Sophie Turner, Alexandra Shipp, Tye Sheridan as Jean Grey, Storm, Cyclops Sophie Turner, Tye Sheridan and Alexandra Shipp have been cast as Jean Grey, Cyclops and Storm in the upcoming X-Men:...

2 days ago, 8:32am CST

Apple Watch hoping for optimal battery life

Apple Watch hoping for optimal battery life Hoping for four days on standby mode

2 days ago, 7:48am CST

Miranda Lambert sings 'Roots and Wings' for Ram Trucks New Commercial

Miranda Lambert sings 'Roots and Wings' for Ram Trucks New Commercial Miranda wrote a new song and features in their advertisements while Ram trucks also get a spot to advertise in her...

2 days ago, 7:33am CST

Matt Damon starts Buy a Lady a Drink Initiative

Matt Damon starts Buy a Lady a Drink Initiative The co-founders of Water.org, Matt Damon and Gary White, have started the Buy a Lady a Drink initiative at the 2015...

2 days ago, 7:21am CST

Apple Watch will have apps for everyone

Apple Watch will have apps for everyone A wide range available for all ages

2 days ago, 7:12am CST

Could Apple make apps for Blackberry?

Could Apple make apps for Blackberry? Net neutrality could make that possible

2 days ago, 7:08am CST

The Internet will Disappear, says Eric Schmidt

The Internet will Disappear, says Eric Schmidt The head of Google, Eric Schmidt proclaims the fact from his point of view that the Internet will disappear with the...

2 days ago, 5:48am CST

Leatherman Tread is a Multi-tool Wristband

Leatherman Tread is a Multi-tool Wristband Leatherman revealed the bracelet for real guys. The Leatherman Tread is a wearable multi-tool. Forget smartbands,...

2 days ago, 5:20am CST

Marshawn Lynch fined $20,000 by NFL

Marshawn Lynch fined $20,000 by NFL Marshawn Lynch was fined a whopping $20,000 by NFL for the rude and offensive sign he made during the playoff. He...

2 days ago, 5:07am CST

Budweiser Super Bowl 2015 Ad Lost Dog Teaser Released

Budweiser Super Bowl 2015 Ad Lost Dog Teaser Released A teaser for the Budweiser Super Bowl 2015 Ad has been released. The Budweiser Super Bowl Ad is about a lost puppy and...

2 days ago, 4:46am CST

Rosetta discovers Building Blocks of Life on Comet

Rosetta discovers Building Blocks of Life on Comet The Rosetta Probe into the Comet shows signs of the building blocks of life on it. This is an important discovery...

2 days ago, 3:42am CST

Pro Bowl 2015 Cheerleaders Arrived in AZ

Pro Bowl 2015 Cheerleaders Arrived in AZ The Pro Bowl 2015 Cheerleaders are already in Glendale, Arizona getting ready for the Pro Bowl 2015 Game on Sunday.

2 days ago, 3:38am CST

Bryant Gumbel rips apart The National Rifle Association

Bryant Gumbel rips apart The National Rifle Association HBO's 'Real Sports' host Bryant Gumbel hates the National Rifle Association. He sure has a platform to...

2 days ago, 3:01am CST

Nationwide Super Bowl 2015 Ad stars Mindy Kaling and Matt Damon

Nationwide Super Bowl 2015 Ad stars Mindy Kaling and Matt Damon Now we know which Super Bowl Ad Mindy Kaling and Matt Damon were filming last year. It is the Nationwide Super Bowl...

2 days ago, 1:55am CST

Comments

blog comments powered by Disqus