Aug 14 2013, 4:36am CDT | by Sumayah Aamir
Apple’s fortunes are a bit topsy-turvy nowadays. That is why it has just acquired Matcha.tv in an effort to boost its revenues. Basically in the beginning Matcha.tv had a site and app that allowed search facilities and recommendations. These were for video services such as Amazon Prime, Hulu and iTunes. This amenity vanished in May leaving users puzzled as to what had happened. Only later on did the full knowledge of the situation hit the consumer base right between the eyes. The company had been engulfed by Apple. An anonymous source has leaked the news that the merger took place for between $1 million and $1.5 million. Apple meanwhile has kept a low profile regarding publicity matters. It is no big deal, the company execs have said.
The crunchy fruit logo company has begun partnerships with other cable organizations. An example of this is the Times Warner Cable iPad App and the Apple TV App. Add Netflix to the equation and you begin to understand Apple’s motive which is to help its users get what they desire. Apple is definitely keenly interested in television and wants to explore the genre further. A complete living room television scenario lies in the future and Apple wants to be a part of it. Matcha.tv is just the latest of a series of acquisitions by Apple for the sake of beefing up its stock value.
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