ICANN has banned all dotless domains. Thus it has destroyed Google’s wish to acquire a dotless search domain. This action has of course left Google high and dry.
Google’s dream of owning a top level dotless search domain has turned into a nightmare. The gigantic search engine wanted ownership of an "http://search" dotless domain. But this has come up against the stringent restrictions of ICANN. ICANN has meanwhile issued a report listing all the things that could go wrong once dotless domains are vended out. These include safety issues and stability problems as reported by domainnamewire.
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ICANN has issued statment, an important part of which states, "Resolved (2013.08.13.NG02), in light of the current security and stability risks identified in SAC053, the IAB statement and the Carve Report, and the impracticality of mitigating these risks, the NGPC affirms that the use of dotless domains is prohibited."
Previously, Google was on cloud nine and planning to start its very own dotless domain. Its user base was to be able to wind their way through various sites that had become partners with Google. Now all those big plans have been smashed to smithereens. It’s back to the dot and the drawing board for the Big G.
The ICANN prohibition on gTLDs came about as quite a shock for Google. The risks were too many to even contemplate giving out dotless domains to search engines. However, while the story of dotless domains was over, there had been a proviso in which exceptions through Extended Evaluation could be made.
Unfortunately, now even that side lane has become blocked. The study by Carve Systems that came out last week proclaimed the very thought of dotless domains to be downright dangerous. Internet protection would be compromised by these domains without a dot. Therefore this is one instance where Google’s attempts at using its clout failed miserably.