Vevo is expanding beyond its home turf. The arrival of its Samsung and Apple TV app could occur anytime this week. All eyes are set on the appearance of this music app and the expectations are definitely high. Vevo app will deliver on-demand music videos and access to a new 24-hours live music channel.
Vevo is looking further into the future. Xbox 360 and Roku were just stepping stones in its journey to success. Now it is dead set on creating an Apple TV app. It even wants to build one for Samsung’s smart television sets. The two apps are expected to lend access to a music channel with lots of variety and a round-the-clock viewing experience. These apps will also provide users the facility of on-demand music videos. And this is just the beginning. Already the usage of tablets and smartphones on iOS, Android and Windows 8 has had a stimulating effect on Vevo. Five months ago, a revamped MTV was launched online by this prodigious company. Also the apps are basically part of a plan to shift the focus from YouTube to new channels.
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Google which owns YouTube takes a major part of the revenues from the ads that are attached to Vevo’s content. Vevo wants to begin something new and its independent streak is at full swing. And as if all this were not enough, Sony’s Playstation is expecting an app from Vevo too. Vevo itself got started from scratch almost half a decade ago. It burgeoned to include a classy collection of 50,000 videos from some pretty prominent record labels. And while it has remained close to Google (which has invested heavily in Vevo) greener pastures now beckon the corporation.