Aug 21 2013, 8:15am CDT | by Luigi Lugmayr
Maria Sharapova has been the top earning female athlete for years. She has all kinds of product endorsements including her own candy called Sugarpova. Now a story about her considering to change her last name temporarily to Sugarpova for the US Open has generated a ton of free buzz for the Sugarpova brand.
ESPN reports that according to Sharapova's agent the tennis player has considered the name change, but will not go through with it. The story generated global attention for reasons that are not quite clear. I believe the major driver for it is that it is funny and that Sugarpova is a fitting name for the sexy tennis player.
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Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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