Tennis star Maria Sharapova got some neat free PR with the story about an alleged name change to Sugarpova.
Maria Sharapova has been the top earning female athlete for years. She has all kinds of product endorsements including her own candy called Sugarpova. Now a story about her considering to change her last name temporarily to Sugarpova for the US Open has generated a ton of free buzz for the Sugarpova brand.
ESPN reports that according to Sharapova's agent the tennis player has considered the name change, but will not go through with it. The story generated global attention for reasons that are not quite clear. I believe the major driver for it is that it is funny and that Sugarpova is a fitting name for the sexy tennis player.
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