Foursquare is on the rampage to renew itself by upgrading the app as well as raking in some profits in the process. While the app was all about check-ins once upon a time, those days are long gone. The novelty at Foursquare is a return to provision of location and product/service data. A partnership with Yahoo seems to lie in the future. This may prove beneficial to both. The Foursquare app will provide local knowledge to Yahoo. The head of Yahoo, Marissa Mayer was dealing with the business department while she was at Google. While she made some important changes to Google Search, it was the art of business she was particularly good at. So she will be eyeing Foursquare from the vantage point of it being good for Yahoo.
Foursquare has even started getting some feedback from its clientele. It wants to know more regarding the places its customers frequent. This it accomplishes by questioning them. Foursquare has over 4 billion check-ins. The vast amount of info on locations is a virtual goldmine that Yahoo can’t wait to get its hands on. To the places are attached facts and figures regarding timings and weather conditions. These nuggets of information are there to be picked up by developers via the API. In particular, after Google acquired Waze for $1 billion, it will be relying on Foursquare even more. While Waze tells you about navigating various streets and intersections, Foursquare lends you valuable information regarding venues and eateries.