The genius of Jobs was that he took Apple when it was down in the dumps and took it to the top. Tim Cook who has outlived Jobs is a coolheaded revolutionary who thinks he has it in him to help Apple weather the storm which lies ahead.
Steve Jobs was genius defined. He had a perfectionist streak in him as well as an eye for detail. Through painstaking effort and hard work the man did wonders for Apple Incorporated. Now that is no more with us, it is the responsibility of Tim Cook to be the steering force at Apple. Yet will he be able to carry the burden that is placed squarely on his back? It’s been two years since Cook took on the post of CEO at Apple. And the future looks precarious and unpredictable. Meanwhile, Apple too has evolved with the times. It is a big business by now.
During the past half decade or so, Apple has literally taken off into the stratosphere. Yet in spite of everything, the inventive creativity of Jobs has been unmatched by this coolheaded revolutionary. Apple still churns out the same old stuff and any talk of new contraptions is just that, mere talk. There are dire predictions of Apple having lost its passion for more. Steve Jobs once said “Stay hungry. Stay lean.” That element seems to be missing from the present day ensemble that is the culture of Apple.
While the late Steve Jobs was a wild and woolly bohemian thinker, Tim Cook is the exact opposite. He is a quiet, orderly, mild-mannered man who goes about everything methodically. Yet one should never underestimate the hidden powers and intellect of Tim Cook. He is a very clever if taciturn man. The new culture at Apple has turned into a more humane and kind one thanks in no small part to Tim. And he is also a man who is humble enough to admit his mistakes. These qualities get him an A+ despite the radical difference in style from Steve Jobs. Given half a chance, he will see Apple through the rough times into the future.