Aug 24 2013, 4:40am CDT | by Sumayah Aamir
Luma has been purchased by Instagram for an unknown amount of cash. The main purpose behind this move was to upgrade the status of its video facility. There are various amenities that Luma will bring in its wake. These include video stability and luminosity/saturation tweaking capability. Then there is the Infinite Filter Technology. Using this you may supplement or subtract filters from the video clips once they have been finalized.
Luma is closing shop by New Year’s Eve. Those who have their video shots on the site have been given an ultimatum to remove them before the site shuts its doors once and for all. In the capacity of a High Definition video production app, Luma has gained ground by joining hands with Instagram.
Luma officially announces that it is acquired by Instagram. The announcement also states, "As part of our move to Instagram, we are shutting down the Luma service. We want to make this transition as painless for you as possible. Here is a link to download your videos. We will also continue to support Luma until December 31st, 2013."
The sharing of luscious-looking video clips was what Luma has always been about. Instagram meanwhile already has its video app termed Vine. Vine lets its users take 6 second mini-clips. Instagram however has a capacity for 15 second clips. Another special feature on the Instagram platform is Cinema which dramatically reduces jitters in the videos.
Instagram itself was acquired by Facebook for $1 billion a year ago. There is a lot of sagacity in buying Luma. The new site will add to the profitability factor of Instagram. And it will also increase the online traffic that frequents the video recording and sharing site.
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