Kantar WorldPanel Comtech has published its quarterly report to show smartphone sale shares for different vendors. Three months sales data till July 2013 reveals that Apple's iPhone is again increases its shares in the United States market. iPhone sales share for US market grows to 43.4 percent from last quarter's 35.6 percent. A 7.8% increase in shares is seen. But Android still leads US market with 51.1% majority shares. Yet Android shares see a downfall by 7.6% as its accounts 58.7% shares in previous quarter.
Android is also the major shareholder in China and European markets where it holds more than 70% of shares. But Apple shares fell down in these regions. But Apple accounts a 7.8% increase in shares in the Greater Britain where Android shares decreased by 3.8% from last quarter.
Besides, Apple and Android, Windows Phone also emerged as 3rd key player in this quarter. Except China, it has gained shares in all other three regions of US, UK and Germany. Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “Android and Apple take the lion’s share of the headlines and continue to dominate smartphone sales, so it’s easy to forget that there is a third operating system emerging as a real adversary. Windows Phone, driven largely by lower priced Nokia smartphones such as the Lumia 520, now represents around one in 10 smartphone sales in Britain, France, Germany and Mexico. For the first time the platform has claimed the number two spot in a major world market, taking 11.6% of sales in Mexico.”