Sep 3 2013, 10:32pm CDT | by Gene Ryan Briones
Apparently Google has been very discreet about using the name. In an interview with BBC , John Lagerling, the Director of Android Global Partnerships, said that only a tight team of Googlers knew about it and that keeping it confidential was part of the strategy. "The idea was to do something fun and unexpected," he adds.
Google decided to opt for KitKat late last year after realizing that most people don't know the taste of a key lime pie. The idea came with someone from the team joked about using KitKat instead. "One of the snacks that we keep in our kitchen for late-night coding are KitKats," explains Lagerling.
Nestlé was informed about Google's plan, and confirmed the deal 24 hours after a conference call. Both parties eventually met in February at a secret event held at Mobile World Congress in Barcelona to finalize the plan.
However, branding experts are warning that there are risks in the deal. "If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected," one expert said.
So far Google seems happy with the name. "I think it's going to a big surprise for a lot of people, including Googlers," John Lagerling concluded.
Gene Ryan Briones
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.
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