Android KitKat is Google's next-generation mobile operating system
KitKat, a delicious chocolate-covered wafer biscuit made by Nestlé, will also be the official name of Google's next Android operating system.
Google has confirmed the moniker today when the companyinstalled a huge Android Kit Kat statue on the front lawn at its headquarters. Most Googlers, like the rest of us, were shocked.
Apparently Google has been very discreet about using the name. In an interview with BBC, John Lagerling, the Director of Android Global Partnerships, said that only a tight team of Googlers knew about it and that keeping it confidential was part of the strategy. "The idea was to do something fun and unexpected," he adds.
Google decided to opt for KitKat late last year after realizing that most people don't know the taste of a key lime pie. The idea came with someone from the team joked about using KitKat instead. "One of the snacks that we keep in our kitchen for late-night coding are KitKats," explains Lagerling.
Nestlé was informed about Google's plan, and confirmed the deal 24 hours after a conference call. Both parties eventually met in February at a secret event held at Mobile World Congress in Barcelona to finalize the plan.
However, branding experts are warning that there are risks in the deal. "If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected," one expert said.
So far Google seems happy with the name. "I think it's going to a big surprise for a lot of people, including Googlers," John Lagerling concluded.
Gene Ryan Briones Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.
Doc Rivers Gets 5-Year Extension With Los Angeles Clippers
The Los Angeles Clippers gave president of basketball operations and head coach Glenn "Doc" Rivers a five-year contract extension on Aug. 27 which runs through the 2018-19 NBA season. It was new Clippers owner Steve Ballmer's first major move since officially purchasing the franchise earlier this month.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.