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MWC 2015 Media Event Schedule for Samsung, HTC, Huawei and Microsoft Revealed

MWC 2015 Media Event Schedule for Samsung, HTC, Huawei and Microsoft Revealed

Star Trek's Renaissance Man Leonard Nimoy, dead at 83

Leonard Nimoy, Star Trek's Renaissance Man, Dead at 83

Apple Watch Will Ditch the Car Keys and Remind Users to Exercise

Apple Watch Will Ditch the Car Keys and Remind Users to Exercise

Photo credit: Gary Miller/Getty Images

Chad Johnson To 'Fashion Police'? Ex NFLer Wants Osbourne's Chair

Huawei Smartwatch Leaks in Videos ahead of MWC 2015

Huawei Smartwatch Leaks in Videos ahead of MWC 2015

Android KitKat is Google's next-generation mobile operating system

Sep 3 2013, 10:32pm CDT | by , in News | Technology News

Android KitKat is Google's next-generation mobile operating system

Have a break, have an Android KitKat.

KitKat, a delicious chocolate-covered wafer biscuit made by Nestlé, will also be the official name of Google's next Android operating system.

Google has confirmed the moniker today when the company installed a huge Android Kit Kat statue on the front lawn at its headquarters. Most Googlers, like the rest of us, were shocked.

Apparently Google has been very discreet about using the name. In an interview with BBC, John Lagerling, the Director of Android Global Partnerships, said that only a tight team of Googlers knew about it and that keeping it confidential was part of the strategy. "The idea was to do something fun and unexpected," he adds.

Google decided to opt for KitKat late last year after realizing that most people don't know the taste of a key lime pie. The idea came with someone from the team joked about using KitKat instead. "One of the snacks that we keep in our kitchen for late-night coding are KitKats," explains Lagerling.

Nestlé was informed about Google's plan, and confirmed the deal 24 hours after a conference call. Both parties eventually met in February at a secret event held at Mobile World Congress in Barcelona to finalize the plan.

However, branding experts are warning that there are risks in the deal. "If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected," one expert said.

So far Google seems happy with the name. "I think it's going to a big surprise for a lot of people, including Googlers," John Lagerling concluded. 

 

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