UK based cable operator, Virgin Media has said that it will provide Netflix services (very first time) for its 1.7 million TiVo Pay-TV users this year. An initial pilot launch will be rolled out for 40,000 subscribers of TiVo set top box this week via a Netflix app.
Virgin Media has done an agreement with Netflix to roll out its services this year. 1.7 million Virgin Media TiVo customers can access Netflix app via their set-top boxes. An initial pilot launch of the Netflix services will be available for 40,000 Virgin Media TiVo users this week. Netflix services will be rolled out for all 1.7 million homes later this year.
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Netflix is the world's leading Internet TV network that is coming for the very first time onto a to pay-TV platform for UK TV users via Virgin Media cable network. This new Virgin Media Netflix partnership will allow UK Virgin Media TiVo households "to watch award-nominated Netflix series, documentaries, comedy and kids titles through their set-top box" via its app. Breaking Bad, House of Cards, Arrested Development and other great series and films will be available instantly to watch using Netflix app.
To watch Netflix content, Virgin Media will add a dedicated broadband connection into each TiVo set-top box. This dedicated connection will give viewers a brilliant HD big screen TV Netflix experience. All Virgin Media TiVo subscribers that use this dedicated broadband connection can also use 30Mb, 60Mb or 120Mb superfast broadband speeds of the company. Both subscription and pay per view users can enjoy watching Netflix content.
Bill Holmes, global head of business development, Netflix, said: “The UK has given Netflix a fantastic welcome and we’re excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers.”
Netflix pilot application will allow users to access Apps & Games section of Virgin Media TiVo. Netflix members can log-in using their existing Netflix credentials while new members can sign up via Netflix app. Virgin Media said that "Netflix will be rolled out to all Virgin Media TiVo customers following the successful completion of the pilot later this year."