Apple has a traditional strategy of releasing one premium Smartphone model every year. It is one of the key reasons for which the company has been losing market share to cheaper Smartphone companies, such as: ZTE, Lenovo and Xiaomi.
The iPhone 5C, made of plastic, comes with different new colors, including: black, pink and yellow. Apple is providing it with a great offer starting at $99 on a two year contract. The company is very confident that it will be extremely appealing to younger and bargaining buyers.
The other one, iPhone 5S, has been specifically built for the core customers of gadget lovers. It comes with a new gold color and contains several amazing features. It has a motion and environmental measuring chip which can be used for health and fitness apps. The most interesting feature of iPhone 5S is “Touch ID”-a new fingerprint sensor. It enables the iPhone to recognize the user’s fingerprint which can be used to authenticate the App Store purchases.