Microsoft’s search engine site known as Bing has been completely renovated. This makeover includes the design and logo which has gone from blue, curvy and soft to yellow, angular and sharp.
When things are made anew in the crucible of change there is a frisson of thrill and delight to them. Such is the case of Bing, the search engine which began operations courtesy of Microsoft. While it couldn’t match wits with Google, Microsoft has been trying its level best to upgrade this information platform so that it could at least come close to challenging its rival.
The idea was to have a site that was not like an ordinary search engine. Like Picasso said “I don’t search, I find!” the goal of Bing is to do the job for you before you can even think why you gave the command in the first place. Besides a renewed home page and brand new logo, two additional facilities, Glance and Page Zero, have entered the arena.
Glance joins Snapshot and Sidebar which gather info about a user and keep track of social networks respectively. The goal is to facilitate search result pages. Meanwhile, Page Zero is an attempt to start the provision of results at the very moment the user is typing the information into the search slot.
Some extra fine-tuning will be carried out regarding Page Zero with the passage of time. As for the logo, it came after Yahoo recently updated its own logo under the able tutelage of Marissa Mayer. A lot of deep thinking and design strategy went into creating the Bing logo from scratch. It is smart, seamless and has an edge to it that the previous insignia lacked.