BlackBerry has seen better days. It is currently facing tough competition from rivals such as Apple and Samsung. The company is to therefore downsize 40% of its workforce in an effort to shed its losses.
BlackBerry is in the midst of tragic times. The debut of the Z30 looked like a reversal of fortunes for the company. Yet with 40% of the workers liable to be downsized by the end of 2013, the good news turned out to be just the opposite.
Employees ranging in the thousands were to have their careers ruined due to the company’s coffers being virtually empty. BlackBerry has been plagued by deficits and low morale. The organization now has to allocate suitable staff for various suitable roles. The search for new avenues of growth is crucial for BlackBerry. Besides this, there are rumors of the company selling itself to the highest bidder by November.
It often occurs that a giant firm finds itself in troubled circumstances. Furthermore, when it proves extremely difficult to extricate itself from the conundrum it has entered, the only choice left before it is to shape up or ship out.
BlackBerry used to be the best in its heyday, but recently it has found itself on the receiving end of a lot of misery. There still exists a small window of opportunity for the conglomerate. If it is missed out on, it will have to let go of some ballast and ultimately put itself up for auctioning. That is the way the cookie crumbles for BlackBerry.