The news is hot off the press. Dow Jones won’t be renewing its contract with AllThingsD. AllThingsD began as an idea in the minds of Wall Street Journal technology writer, Walt Mossberg and columnist Kara Swisher. Together they wrote reviews of creative technological products by the big guns in the field.
Dow Jones or the Wall Street Journal enjoyed working in tandem with these two remarkable individuals for some time. But now it will not be signing the contract with them when the old one expires by the year’s end. Walt Mossberg has been writing his column since the past 22 years or so. He and Kara Swisher thanked the Wall Street Journal for giving them a platform to practice their art from, but now they feel it is time to move on.
AllThingsD began operations six years ago and it hasn’t looked back. The website will continue in its usual ways till the end of the year. The special thing about it was the D conference. The startup is especially renowned for its ruby red chairs on which many leaders and CEOs of high tech firms have been questioned passionately about their companies. The organization undoubtedly owes a lot to Dow Jones, but now it is onwards to greener pastures.
Meanwhile, it’s still three months till the end of the contract and till then AllThingsD will be on the lookout for a party that could afford to support the platform. Likely buyers include NBC Universal, Bloomberg and Conde Nast. Furthermore, the firm wants to diversify into even more broader channels.
Gerard Baker, editor in chief of Dow Jones and The Wall Street Journal, said in official press release, " For years, Dow Jones/The Wall Street Journal has enjoyed working with Walt Mossberg and Kara Swisher to bring the best of tech coverage to readers around the world under the All Things Digital brand; however, after discussions, both parties have decided not to renew the agreement when the contract expires at the end of this year."