T-Mobile US will stop carrying BlackBerry smartphones in its retail stores amidst weak sales. The giant US wireless carrier will ship the devices directly instead of selling in retail stores.
BlackBerry is facing very tough time these days. The big QWERTY smartphone maker has already signed an intent letter for $4.7 billion buyout offer with Fairfax. And now the top 4th US carrier T-Mobile has planned to stop selling BlackBerry smartphones in its US retail stores amidst weak sales.
T-Mobile EVP of corporate services, David Carey told Reuters, on Wednesday, that BlackBerry devices are not in high demand now. Hence "keeping stock in the retail distribution system was inefficient." The giant wireless service provider will directly ship the BlackBerry smartphones to customers instead of carrying these in its US retail stores.
BlackBerry has already decided to stop the marketing of its smartphones a few days ago "because of drastically weakening smartphone sales." David Carey said that BlackBerry smartphones are not the choice of general customers. Instead businesses mostly purchased BlackBerry devices and these purchases are not done via stores. It is another reason to drop BlackBerry devices from retail stores.