China is to lift its ban on sale of video game consoles that was imposed in 2000. The exciting games for the gaming crowd will be allowed within the Shanghai free trade zone in a surprising relaxation of rules by the Beijing Government.
The Chinese Government has its diversity. That is why as an experimental measure it has given the residents of its Shanghai free trade zone access to videogame consoles. The region has been a freer version of China for foreigners. In order to lure foreign investment and capital, the Chinese Government has started liberal policies in its largest city.
The sellers of videogame consoles will require the approval of the Ministry of Culture though. Nintendo, Sony and Microsoft are the top three contenders in the field. The move may prove very popular since the biggest market for goods will have some hefty players operating in its ambit.
China had put a stop to video games in an effort to prevent small children and teenagers from being negatively influenced by the violent and inappropriate content found in some of them. However, the black market for these goods was alive and well. In fact, it thrived due to the ban.
Now that it is over, the people have breathed a sigh of relief. While it is a golden opportunity for videogame companies, they will nevertheless have to acclimatize themselves to Chinese ways. The tastes of people in the People’s Republic are different from those of the West. Without some degree of change in content it may be difficult to sell the fast-paced gaming consoles in the Chinese Mainland.