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MLB to Utilize Apple's iOS 7 iBeacon for Interactive Stadium Experience

Sep 28 2013, 5:02am CDT | by , in News | Apple

MLB to Utilize Apple's iOS 7 iBeacon for Interactive Stadium Experience

The MLB (Major League Baseball) is to utilize iOS 7’s iBeacon for its fans’ benefit. The stadium experience it will lend the sport’s aficionados will outdo any other.

MLB is shaking hands with Apple to give its supporters an experience of a lifetime. Previously, iOS 6 users were given passbook ticketing. Now, it has something special reserved for users of iOS 7. MLB’s At the Ballpark app will get the iOS7 iBeacon treatment. This is meant to aid spectators as they come close to low-power Bluetooth transmitters in the environs of the stadium. 

The moment you come close to the entry venue, you will get seating information. Get within hearing distance of various points and you will receive videos or discount offers. Until now only the Mets are displaying the feature at the Citi Field. However, with the passage of time other teams are bound to do likewise. 

Interactivity is the name of the game. And with MLB season about to go into action, this added feature will be like a spark that will light up the surrounding darkness. Have your ticket’s barcode displayed upon access to the stadium. Know which hotdog is available at what rate for snacking on in between game-play. 

What this application does is convert the stadium into a live museum of wonders to marvel at in wonderment. A series of different experiences lie in store for users of this app. The custom-made stadium will make the MLB series a virtual Disneyland-like phenomenon if it catches on.  

Source: Mashable

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