Every year there are reports that say Black Friday will go away. Black Friday has changed dramatically in the past years, but it sure not going away - it is getting bigger.
According to our Black Friday Countdown we are 59 days away from Black Friday 2013 (November 29). Every year around this time we see comments about the demise of Black Friday. These comments are based on numbers from customer surveys and sales reports. The mistake here is that Black Friday is not a single day anymore as also this new Times report explains.
In the beginning Black Friday was a shopping day after Thanksgiving. Over the past years Black Friday evolved into a sales and marketing concept for stores and online shops that spawns the whole month of November. Black Friday is actually bigger than ever and far from extinction. We actually have seen a year where Black Friday extended into October, but that has not turned out as successful. The last couple of years, Black Friday was mostly marketed within the month of November. This means in about four weeks the first Black Friday 2013 deals will be available.
The best deals are likely again offered on Thanksgiving Day. The holiday has become the most important Black Friday shopping day as advertised Black Friday doorbuster deals are already available on Thanksgiving.
This year Black Friday is rather late falling on November 29th. In 2012, Black Friday was on November 23rd. Retailers will have four full weeks to please you with special Black Friday 2013 sales until the culmination of the actual Black Friday and the encore on Cyber Monday 2013 (December 2nd).
We will again provide full analysis and guidance of Black Friday Ads and Deals in our Black Friday Hub.