Oct 2 2013, 4:52am CDT | by Sumayah Aamir
Mobile devices are the main cash cow for Facebook. The giant social network has got the equation figured out. App-install ads are the name of the game. Developers urge users to upload software on their mobile devices. Facebook is now selling ads to app developers. These will connect them instantly from Facebook’s apps to apps the user base has pre-installed. Both usability and sales will progress thanks to these series of actions.
A good example of this would be a music app such as Spotify. It can employ the ads to direct users to the latest hits. Facebook basically pinpoints app developers this way. It seems to have lured the clientele via a deep linking ad format.
The experiment has so far been very lucrative for Facebook. Mobile app ads have seen 8,400 advertising executives spearheading 145 million app installs. And that is for this year alone. The future looks bright ahead. With mobile app ads, developers can create app engagement and conversion at one and the same time. It is a versatile tool for profitability indeed.
There are at least seven custom calls that advertisers can employ to keep customers interested in ads.Facebook mobile app ads for engagement and conversion provide these seven call to action choices: “Play Game”, “Book Now”, “Listen Now” and “Watch Video”. All in all it is a system that truly undertakes an engagement with the user base in order to make its offers attractive. With this smart strategy in its hands, Facebook has the world in its pocket. That’s for sure!
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