The biggest US tech show will start next year on January 7 till January 10th. International CES 2014 has many big tech names on its list. Intel and Audi have already announced to deliver Tech Titans keynote address at CES 2014. But the missing big name is Microsoft.
Now the host of CES tech show, Gary Shapiro, president of the Consumer Electronics Association told BBC during his London visit that Microsoft returns to CES. He said, "Microsoft is officially back in the International CES. They are taking out significant space in meeting rooms - it's actually a larger presence than I believe they have ever had. Microsoft will have to make the decision who the rooms are open to or not, but I imagine they're very open to the press. We have had a tremendous partnership [with Microsoft] going back to the very beginning. You know, we had one little blip this year... but now we're happy to have them back with a physical presence."
Many big tech names like Sony, Samsung, LG, Panasonic, Huawei and Toyota are hosting their stands and press conferences, both at tech show with many others. But search giants Google and Yahoo along with Dropbox have only booked private meeting rooms at the tech show. Apple will not be the part of this show like before. But Microsoft was that one name which gains maximum attention every year at CES trade show. But the company has decided to pull out of CES in 2012. Microsoft said that its "product news milestones" did not match with this January tech show.
But Microsoft was not fully out of the scene last year as CEO Steve Ballmer made a surprise appearance at Qualcomm's keynote event in 2013 CES. And the tech giant has also booked some meeting rooms too at this year's CES.
But the confirmed news by Gary Shapiro is not that much confirmed. As a Microsoft spokesman told BBC that "Just like last year, we will be using CES 2014 to meet with key partners and customers." We will wait for an official confirmation by Microsoft.