Nielsen is to broadcast its TV report based on data from Twitter. Meanwhile, Facebook has offered an alternative to this by agreeing to a partnership with foreign networks. May the best social network win.
Nielsen’s TV report seeks help from the Tweets on Twitter. The number of Tweets and the sample of the audience that watches the show are the critical factors in this equation. Since Twitter’s IPO is coming up, it has taken these steps in order to begin its monetization plans.
Twitter also happens to have a competitor in the shape of Facebook. Facebook has been trying to attract the foreign networks via its potential as an information hub of sorts. The social network wants to send its own exclusive report to prominent broadcasters in the United States.
WSJ reports that "Facebook on Monday, will disclose plans to provide data about its users’ comments related to major television programs to 10 networks in eight countries, including France, the U.K., Germany, Brazil and India."
While Facebook has a much wider user base than Twitter, it has a more informal style of engagement leading to hurdles in the analysis of its data. WSJ also reports that, "The Nielsen data, which will be published for the first time Monday, provides new details on the number of tweets about TV shows and the size of the audience that sees them. It highlights that the programs that generate the most Twitter activity often aren't the ones with the highest viewership."
On the other hand, Twitter is quite a social butterfly (or bird). Its Television Ad Targeting programs and Twitter Amplify allow mini video clips to be slipped into Tweets. And there is even a facility that will let users replay Tweets concerned with television while viewing a show after it was originally broadcast.
Of course, Twitter’s Achilles Heel is its limited user base. Whether Twitter comes out on top or Facebook makes it to the acme, it will be a true treat for TV addicts. And that is all that counts.