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NTT Docomo User Number Slide Despite Addition of iPhone

Oct 7 2013, 7:11am CDT | by , in News | Apple

NTT Docomo Users Slide Despite Addition of iPhone
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Docomo has seen its stocks slide and is currently in a state of anxiety. Despite the addition of Apple’s iPhone to its arsenal this backward trend of recent times continues to haunt it.

Japan’s #1 carrier company, NTT Docomo has slid back on the ratings charts. This occurred in spite of the iPhones 5S and 5C being supported by the firm. The downturn in fate seemed to have happened at the exact time the iPhones were introduced into the equation leading the organization to put the entire blame on none other than Apple. 

The restricted stock of iPhones led to a dip in customers. Over 66,800 subscribers have left the platform for greener pastures. This is a source of extreme chagrin for Docomo. It seems in case of the iPhones, people want an excessive amount of them and if they can’t find them at one spot they’ll search for them somewhere else.

Meanwhile its rivals SoftBank and KDDI have overtaken it in terms of sales and growth figures. They had a surplus stock of the new iPhones. However, it is predicted that having the newly disturbing phenomenon of the twin iPhones on board will ultimately have a salubrious effect on Docomo’s financial record. But it will not occur at once. 

Whatever the reasons behind the slump in image, it will all be resolved with the passage of time. The problem with the iPhones is the impulsive demand they generate in the crowd of users. The market was so hot for these funky gadgets that no one was willing to wait for a long time in order to get a hold of them. That was the major reason behind Docomo’s apparent loss and next time it will have to be more careful regarding supply and demand.

Source: Bloomberg

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