Apple plans to widen its domain. That is why its iTunes Radio is all set to conquer the foreign market outside the United States. The countries it plans to bring its services to on an immediate basis include: the UK, Canada, Australia and New Zealand. The countries towards the north are also an audience waiting to be exploited.
What this means is that Apple will be way ahead of Pandora by entering these markets before Pandora has a chance to do so. Pandora has remained within the confines of the United States, Australia and New Zealand. Apple meanwhile has been wheeling and dealing behind the scenes and it has made inroads into many markets, domestic and foreign.
Apple plans to employ iTunes Radio in order to stream music albums before their release. Justin Timberlake and David Bowie’s albums have already undergone this experiment in pre-synchronic promotion. Among the ads that Apple means to introduce on its platform are those from McDonalds, Nissan and Pepsi.
Ultimately, Apple wants to lend its unique services to over 100 countries around the globe. This is a monumental though laudatory task. Meanwhile, the expansion to the English-speaking countries is slated to occur by next year. Apple attracted quite a large number of listeners, 11 million to be exact, during the launch of its iTunes Radio service. This in itself is a sign of the rapid progress the company is making.