HTC is now one step ahead of Apple and Samsung in launching a gold variant. Although Apple's iPhone 5S Gold and Samsung Galaxy S4 Gold are already launched. But both of these are not real. HTC UK has just launched a Gold HTC One smartphone embellished in pure gold. Although it is called a 24ct. Gold Edition of HTC ONE that is customized by Goldgenie. But the Gold HTC One front and back is plated in 18ct real gold.
Gold HTC One is a limited edition smartphone that is launched to mark the 18th anniversary of the MOBO Awards. A special MOBO 18 logo is also present on the back of the smartphone to commemorate the prestigious music awards show. This is the most exclusive and expensive smartphone ever created by HTC. Only 5 gold devices are launched out of which 1 will be given to the winner of 2013 MOBO Awards's Best Newcomer at this year's ceremony in Glasgow on 19th October.
Phil Blair, HTC President, Europe Middle East and Africa said, "The best artists have always been given gold discs to celebrate their success, but today most people listen to music on their phone. We wanted to celebrate that fact. The award winning HTC One is the gold standard in mobile design and innovation, so it was an obvious choice to make it even more special. We're sure the winning MOBO artist will love their unique phone and we will even be giving a lucky member of the general public the chance to get their hands on one soon too."
HTC One Gold is priced at £2,750 (approximately $4,420). HTC has build this gold phone in partnership with Goldgenie founder Laban Roomes. It is also a SIM free and factory unlocked smartphone that can work on all global networks like other HTC One devices.
It is now available at Goldgenie official website. But no method to purchase the device is yet described. This Gold Plated HTC ONE phone comes in a luxury Cherry Oak finished box. Goldgenie's master craftsmen installed clear-coat full body protection on this luxurious gold device. The devices also comes with a USB power adapter, dock connector to USB cable, Beats audio earphones with remote and mic. HTC BlinkFeed, HTC Zoe, HTC BoomSound and other award-winning HTC One performance features are also there in the Gold HTC One smartphone.