The music service, Turntable.fm is beginning a whole new platform called Turntable Live. This is meant for the purpose of streaming live concerts to the user base.
Turntable had just revamped the service in order to slash overhead rates. At the same time the start of Turntable Live was announced. Besides turning off its Piki.fm mobile curation application, the firm also did away with music licensing and cloud storage costs. Turntable Live is a completely novel trend for the company.
Consumers can pay for tickets for the concerts. It is yet too early to say what shape this new service will take in the future. It might be a profitable venture or it may end up as a total flop. The live concerts start selling tickets in a manner reminiscent of Kickstarter. For now each show ticket costs $3. Some high hopes have been set on the outcome of the project.
Since the online music business is quite a dog-eat-dog world of cutthroat competition, the chances for this energetic enterprise may be slim. Of course, Turntable absolutely recognizes these limitations and has done all that lies in its capacity to turn the tables (no pun intended) on its rivals. It won’t be a bed of roses. Hard work and dedicated effort alone will yield results.
Ultimately, it is all about the “music” and how it gets to the ears of the thousands of fans of the musical artists. Turntable has an ace or two up its sleeve. And it will be using all its cards in this game of one-upmanship before it folds them and leaves the table.
Source: The Verge