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Jeff Bezos Secrets That Made Amazon The Everything Store

Oct 10 2013, 8:05am CDT | by , in News | Technology News

How Jeff Bezos Make Amazon The Everything Store?

Brad Stone’s upcoming biography of Amazon CEO, Jeff Bezos mentions his mercurial temperament through which he make Amazon the everything store. The fiery nature of some of his decision-making and the level of accountability he expects from his staff have been explained in detail.

There is a link between genius and neurosis. It seems the more talented and unique a person is, the more turbulent are his or her thought processes and relationships with people. Take the case of Jeff Bezos, the founder and CEO of Amazon.com. The man is a virtual dynamo of energy and enterprise. The company he started was literally constructed around the scaffolding of his visionary thinking. It almost seems Amazon is an extension of Jeff Bezos. 

Amazon, like Apple, is a place where constant bickering and arguing goes on. This atmosphere of tension and creative conflict is the secret of its success. A lot of problems get resolved thanks to the radical honesty found at Amazon.

Bezos doesn’t want “yes” men. He is a lover of challenges and encourages his staff to question reality itself. And he is a perfectionist par excellence. If anything goes wrong he wants explanations from the people responsible for the SNAFU. In fact, he can get pretty nasty and mean when he talks to someone who doesn’t acknowledge his mistake. 

This confrontational style reminds one of Steve Jobs more than anyone else. Bezos even has his personal email open at all hours to the public for any complaints they might have regarding blunders by employees at Amazon. The book by Brad Stone will go into printing on October 22nd. It is titled “The Everything Store: Jeff Bezos and the Age of Amazon.” The hardcover edition of this biography is now available for pre-order at Amazon for $16.80 while Kindle edition is available at $10.99. The biography will be released on October 15th.

Source: Bloomberg BusinessWeek

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