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Microsoft to Develop Tracking Technology to Replace the Cookie

Cookies are bunk! All are agreed that the cookie found on most sites is an outdated phenomenon. The death of the cookie will be the birth of a new age in online advertising.

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Microsoft to Develop Tracking Technology to Replace the Cookie
 
 

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Microsoft to Develop Tracking Technology to Replace the Cookie

Barely a month after Google started its tracking technology to replace cookies, Microsoft is following suit. It seems all the big ones from Google to Microsoft and even Apple have had enough of the cookies policy that accompanies some sites. The proverbial Cookie Monster’s days are over

In particular, Microsoft is working on a technology that would keep tabs on users of tablets, PCs and smart phones that support Windows OS. The Xbox, Internet Explorer and Bing are included in this experiment in change. This is the latest setback to what in ordinary language are called cookies. These are utilized in the supposedly benign surveillance of browsers. The goal of course is marketing and advertising. 

However, the fact of the matter is that cookies are a blatant disregard of privacy and confidentiality. Whatever the case, they are to go into the trash bin of cyber-history. Although a large number of advertisers are dependent upon this mode of tracking targets, it has outlived its usefulness. 

Even Apple’s Safari Browser and Mozilla Firefox have outlawed cookies. Part of the reason for the extinction of the cookie phenomenon is the advent of smart phones. They are conspicuously absent from the platforms found on these devices. Facebook too has shown the thumbs down signal to this soliciting nuisance. Microsoft has won the day by being the first one to slay an evil dragon of sorts that was making people wary of its meddling ways. Cookies are bunk!

Source: AdAge

 

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Source: The Washingtonian

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Source: The Washingtonian   Full article at: The Washingtonian Aug 13 2014, 10:34am CDT
 


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The Donut Burger

Source: WNYW

It is a little bit of sweet mixed with a little bit of salty. It sounds like the perfect snack. But it's actually a meal: the Donut Burger. Fox 5 has introduced you to some of New York's most indulgent dishes: there was the chocolate chip cookie shot and the rib that was as big as my face. Well, neither ...
Source: WNYW   Full article at: WNYW Aug 12 2014, 9:31pm CDT
 

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Update: 9

The Donut Burger

Source: WNYW

It is a little bit of sweet mixed with a little bit of salty. It sounds like the perfect snack. But it's actually a meal: the Donut Burger. Fox 5 has introduced you to some of New York's most indulgent dishes: there was the chocolate chip cookie shot and the rib that was as big as my face. Well, neither can top the Donut ...
Source: WNYW   Full article at: WNYW Aug 12 2014, 9:31pm CDT
 

Update: 7

The Donut Burger

Source: WNYW

It is a little bit of sweet mixed with a little bit of salty. It sounds like the perfect snack. But it's actually a meal: the Donut Burger. Fox 5 has introduced you to some of New York's most indulgent dishes: there was the chocolate chip cookie shot and the rib that was as big as my face. Well, neither can top the Donut Burger from the Burger Bistro in Park Slope, Bro ...
Source: WNYW   Full article at: WNYW Aug 12 2014, 9:31pm CDT
 

Update: 6

The Donut Burger

Source: WNYW

It is a little bit of sweet mixed with a little bit of salty. It sounds like the perfect snack. But it's actually a meal: the Donut Burger. Fox 5 has introduced you to some of New York's most indulgent dishes: there was the chocolate chip cookie shot and the rib that was as big as my face. Well, neither can top the ...
Source: WNYW   Full article at: WNYW Aug 12 2014, 9:31pm CDT
 

Update: 5

The Donut Burger

Source: WNYW

It is a little bit of sweet mixed with a little bit of salty. It sounds like the perfect snack. But it's actually a meal: the Donut Burger. Fox 5 has introduced you to some of New York's most indulgent dishes: there was the chocolate chip cookie shot and the rib that was as big as my face. Well, neither can top the Donut Burger from the Burg ...
Source: WNYW   Full article at: WNYW Aug 12 2014, 9:31pm CDT
 

Update: 4

The Donut Burger

Source: WNYW

It is a little bit of sweet mixed with a little bit of salty. It sounds like the perfect snack. But it's actually a meal: the Donut Burger. Fox 5 has introduced you to some of New York's most indulgent dishes: there was the chocolate chip cookie shot and the rib that was as big as my face. Well, neither can top the Donut ...
Source: WNYW   Full article at: WNYW Aug 12 2014, 9:31pm CDT
 

Update: 3

The Donut Burger

Source: WNYW

It is a little bit of sweet mixed with a little bit of salty. It sounds like the perfect snack. But it's actually a meal: the Donut Burger. Fox 5 has introduced you to some of New York's most indulgent dishes: there was the chocolate chip cookie shot and the rib that was as big as my face. Well, neither can top the Donut Burger from the Burger Bistro in Park Slope ...
Source: WNYW   Full article at: WNYW Aug 12 2014, 9:31pm CDT
 

Update: 2

The Donut Burger

Source: WNYW

It is a little bit of sweet mixed with a little bit of salty. It sounds like the perfect snack. But it's actually a meal: the Donut Burger. Fox 5 has introduced you to some of New York's most indulgent dishes: there was the chocolate chip cookie shot and the rib that was as big as my face. Well, neither can top the Do ...
Source: WNYW   Full article at: WNYW Aug 12 2014, 9:31pm CDT
 

Update: 1

The Donut Burger

Source: WNYW

It is a little bit of sweet mixed with a little bit of salty. It sounds like the perfect snack. But it's actually a meal: the Donut Burger. Fox 5 has introduced you to some of New York's most indulgent dishes: there was the chocolate chip cookie shot and the rib that was as big as my face. Well, neither can top the Donut Burger from the Burger Bi ...
Source: WNYW   Full article at: WNYW Aug 12 2014, 9:31pm CDT
 

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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