BlackBerry is to downsize by a whopping 40%. Apple is set on hiring the sacked staff of BlackBerry. In fact, it has pitched its tents right near the firm’s headquarters. The seduction goes beyond selection. The Waterloo area in Ontario, Canada which is BlackBerry’s provenance has been chosen as the spot where Apple has firmly entrenched itself in a bid to win over those rejected by BlackBerry.
According to Financial Post, "In the Cambridge Hotel and Conference Centre on Sept. 26, located in Cambridge, Ont. on the outskirts of the Kitchener-Waterloo region where BlackBerry was born, the iPhone maker invited local talent with the aim of luring them to their Silicon Valley operations."
The firing and hiring takes place at a time when BlackBerry is looking to sell itself to Fairfax Financial for $4.7 billion. Even a breakup is being considered with various departments going to different bidders. The choice ultimately lies in BlackBerry’s hands.
Besides operating a cloud service, Blackberry is to introduce its iOS and Android models of Messenger some time in the future. There was a time when BlackBerry was the top cat. But now it is the underdog. Apple and Google were simply too competitive for the conglomerate and it sank under its own weight.
The smart and solid devices it churned out once upon a time were so hot that people got their thumbs in a fix from using them constantly. But those days are gone with the wind. All that remains of the company is a decrepit, lumbering giant that is sick and tired of the game itself. Losses and bad news have haunted its days and so it is looking to get purchased by some company which is bigger and better off.