Yahoo’s Marissa Mayer has added quite a bunch of acquisitions to her shopping list. The latest acquisition is called Bread and it is a URL-shortening company.
Bread began two years ago and progressed in its own right as a site where URL-shortening took place and people made money by promoting their products, services and events. According to the latest news, it has been acquired by Yahoo. Bread had been down on its luck and was looking for a potential suitor. This it found in the shape of Yahoo. Within a month’s time, the shortened connections of the company will be abandoned.
Meanwhile, on the website of Bread, the merger was announced by the CEO, Alan Chan. This move has consequences for the user base of Bread. Both Bread Social and Bread Oven have been terminated as per agreement with Yahoo.
The connections won’t be severed that easily though. These links will remain active until the 30 day margin after which they will be shut off. Users have till then to shift to a different site. As the CEO said, the objective of Bread was to lend a helping hand to social media movers and shakers so that they might make money from their online activities.
Bread happened to be the pioneer digital forum for aesthetic and interesting ads that functioned in virtually every medium. Yahoo was a godsend for Bread. The two have a lot in common. Now that both have merged with one another, Yahoo will acquire greater strength and energetic vigor through this literal booster shot in the arm.