Apple has a new surprise for everyone. It is to introduce its cheaper version of the iMac next year. Fans everywhere are waiting around for 2014 to arrive so that they could get their hands on the low-cost iMac.
Since the recent sales of Apple’s iMacs have not exactly been encouraging, it wants to introduce a model for those on a shoestring budget. And this step has been taken in order to increase its influence in alien territories where people are short of cash.
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The previous iMac fell short of the rising expectations which had been built up in response to its entry in the market. The cost was too steep and it didn’t take on in China, which is a huge market waiting to be tapped. The economic nexus outside the US is a great pool of consumerism that is going to waste. In order to cater to it this expected cheaper version is about to arrive next year.
KGI Securities analyst Ming-Chi Kuo said, "Our surveys indicate that Apple’s last iMac model, released at end-2012 with an all-new-design, shipped fewer-than-expected units in the worldwide market. We think the price was set too high and the model failed to make an impact in critical foreign markets like China. We thus think Apple may offer a budget iMac model to push shipments among non-US markets in the face of solid competition from Levono (CN), HP (US) and other rivals. We are optimistic that a budget iMac would boost overall iMac shipments to grow 10-20% YoY in 2014," according to MacRumors.
Apple also needed to stand up to the competition which came in the form of Lenovo, Hewlett Packard and others which are a thorn in its side. The low cost series will probably boost sales by 10%-20%.
In 2012, a revamping of the iMac took place. Several new components got added and the overall system was renewed. The two current models have a price that is a hundred dollars more than the former ones which came out in 2011. The scaling down of cost price in the future may earn Apple its much needed foreign target audience.