The new device is trying to keep up with the competition with a range of improvements
The Nike’s FuelBand is the successor to the company’s first fitness tracker released in 2012. This new upgraded model is the response to the competition such as Fitbit Force and Jawbone Up. When Nike came up with its original model, it was the only one of its kind. The market for fitness gadgets and wearable technology virtually exploded since.
One of the most important improvements over the original model is Bluetooth 4.0 compatibility. It allows FuelBand better syncing with iPhone. Better waterproofing is another notable improvement. Visual changes are very small and include accents with different hues inside the device’s band. FuelBand now has famous Nike logo.
One of the features available at the competing devices Fitbit Force and Jawbone Up is the ability to measure sleep. Nike added it to the FuelBand. The same device also logs workout sessions such as yoga, tennis or bicycling.
The same as other similar fitness monitors, FuelBand SE is meant to push people off their sofas and get them moving. Nike has an activity point system which people get hooked to and start competing with friends, peers and other contacts. People can also compare their fitness results with that of popular athletes – very powerful stimulant.
One of the new features of the FuelBand is a companion app which shows a graph with motion and activity during the 24 hours. The app suggests to the users to go towards the goal of moving 5 minutes per hour, 7 hours total each day.