Apple is going to have to change priorities. The production of its iPhone 5C is to go down by 35%. Meanwhile, production of its iPhone 5S is to go up by 75%. This is due to reasons of supply and demand.
While iPhone 5C was slow in selling, iPhone 5S sold like hotcakes. The reasons behind the loss in sales of the 5C are multiple. First of all there is the Chinese market blunder made by Apple. Then there are the user expectations which didn’t match with the actual experience of the 5C. It was not exactly as cheap and flashy as the rumors that had spread regarding it.
On the other hand, the demand for the 5S has gone sky high. This was touted as a high end smart phone. And the spiel regarding the 5S was realistic from the beginning so the public wasn’t fooled into believing in fake rumors like in the case of the 5C.
The fact that the cheap iPhone for the masses didn’t turn out as expected was a cause in its production being scaled down by 35%. And the fact that the iPhone 5S was up for grabs by elites everywhere led to Apple increasing its production by 75%. While the former is bad news for Apple Incorporated, the latter is good news indeed.
Apple is embarking on an advertisement campaign for the iPhone 5S like it previously did so for the iPhone 5C. The priorities have indeed shifted radically.