The twin giants of advertising on the Internet are undoubtedly Google and Facebook. But they had never really been in each others good books, until now that is. Google has made the first move by declaring that it will cooperate with Facebook in order to create a great amount of incoming profits. And the source of this lucrative deal is none other than advertisements.
Facebook’s FBX will be accessible to Google for its purposes. No time frame was given, yet it was stated that the DoubleClick Bid Manager would be available for inventory purchase on FBX. FBX made its debut in 2012. It allows bids on ads that users are pinpointed with after third party sites have been accessed via cookie surveillance. The users are shown ads related to their activities upon their arrival on Facebook.
Google meanwhile bought DoubleClick in 2008. The team of dedicated workers at Google has seen to it that this venture has yielded profit upon profit. It is a growth story par excellence. In a way, Google and Facebook ought to act in synch for the sake of mutual benefit. But the fact of the matter is that they are inveterate enemies of each other.
The nature of the competitive struggle in today’s world has made this brutal economic statistic a grim reality. For now at least they seem to have reached a stalemate. Google’s DoubleClick will let the clientele buy retargeted ads on Facebook’s FBX.
Source: DoubleClick Advertiser Blog