Trending

Filed under: News | Technology News

 

Google Facebook Partners to Sell Retargeted Ads on FBX via DoubleClick Bid Manager

Until now Google and Facebook had not seen eye to eye regarding their advertising projects. But now Google is to link up with Facebook in an attempt to tie in the advertising services of both.

Oct 19 2013, 5:37am CDT | by

1 Updates
Google Facebook Partners to Sell Retargeted Ads on FBX via DoubleClick Bid Manager
 
 

YouTube Videos Comments

Full Story

Google Facebook Partners to Sell Retargeted Ads on FBX via DoubleClick Bid Manager

The twin giants of advertising on the Internet are undoubtedly Google and Facebook. But they had never really been in each others good books, until now that is. Google has made the first move by declaring that it will cooperate with Facebook in order to create a great amount of incoming profits. And the source of this lucrative deal is none other than advertisements. 

Facebook’s FBX will be accessible to Google for its purposes. No time frame was given, yet it was stated that the DoubleClick Bid Manager would be available for inventory purchase on FBX. FBX made its debut in 2012. It allows bids on ads that users are pinpointed with after third party sites have been accessed via cookie surveillance. The users are shown ads related to their activities upon their arrival on Facebook. 

Google meanwhile bought DoubleClick in 2008. The team of dedicated workers at Google has seen to it that this venture has yielded profit upon profit. It is a growth story par excellence. In a way, Google and Facebook ought to act in synch for the sake of mutual benefit. But the fact of the matter is that they are inveterate enemies of each other. 

The nature of the competitive struggle in today’s world has made this brutal economic statistic a grim reality. For now at least they seem to have reached a stalemate. Google’s DoubleClick will let the clientele buy retargeted ads on Facebook’s FBX. 

Source: DoubleClick Advertiser Blog

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest technology trends.

 

 

Comments

blog comments powered by Disqus

Latest stories

Jerusalem riot leaves several Palestinians wounded
Jerusalem riot leaves several Palestinians wounded
A riot ensued in Jerusalem on Wednesday this week after visitors entered the religious compound known to the Jews as the Temple Mount, the holiest place in Judaism.The compound is also the third holiest site of Islam....
 
 
John Mellencamp Unhappy with Wisconsin Gov. Walker
John Mellencamp Unhappy with Wisconsin Gov. Walker
He is upset about his song choices for campaign
 
 
Canon EOS Remote App Offers an Amazing Photography Sessions to iPhone Users
Canon EOS Remote App Offers an Amazing Photography Sessions to iPhone Users
Canon EOS Remote App comes with great hopes by iPhone users. The app makes photography easy and simplified right from your device. Check it out...
 
 
Robin Thicke Sexiest Man Alive
Robin Thicke Sexiest Man Alive
Date rape song big hit for him
 
 
 

The Hottest Photos of Victoria's Secret Fashion Show 2013