Apple published their first TV ad for the new iPhone 5S over the weekend. The commercial is titled "Metal Mastered." and highlights the gold iPhone 5S. The ad is not showing any features. It presents the iPhone 5S evolving from liquid metal.
At the end it features the fingerprint sensor home button. The ad is powered by the catchy song from Goldfrapp titled "Ooh La La." The song lyrics contain the line "Made for Love." Apple tries a bit too hard here to tie emotions to the iPhone, but watch for yourself below.
Find more Apple News and Rumors in our Apple News Hub and on our new real-time Apple news site Apple Balla. Apple is set to have an exciting fall and holiday season with the release of iOS 7 and OS Maverick in addition to a slew of new devices including the iPhone 5S, iPhone 5C, iPad 5, iPad mini 2, Mac Pro, MacBook Air, iMac and MacBook Pro. There might also be something completely new that we do not know about. It is likely not the iWatch, which is expected for 2014.