Best Buy thinks digital music will help it sell physical CDs
Best Buy has announced that it has teamed up with streaming music provider Rhapsody to offer a one-month premier membership free of charge to customers who purchase CDs. Every time a customer purchases a qualifying CD in-store or online they will receive a one-month Rhapsody membership at no cost.
Best Buy thinks to the partnership will give its customers away to enjoy on-demand music, allowing them to explore emerging artists that they might not otherwise listen to in the store. It's very interesting that Best Buy sees Rhapsody as a way to help it sell physical CDs when most in the music industry think the opposite.
"Best Buy customers are some of the most passionate music lovers in the country. This strategic partnership provides these avid fans with a significant value they won't get anywhere else," saidJody McKinley, Rhapsody's vice president, partnerships and distribution management. "At Rhapsody, we believe music should be a daily habit, so this partnership gives Best Buy customers the ability to extend their access to music in more ways and in more places."