Best Buy thinks digital music will help it sell physical CDs
Best Buy has announced that it has teamed up with streaming music provider Rhapsody to offer a one-month premier membership free of charge to customers who purchase CDs. Every time a customer purchases a qualifying CD in-store or online they will receive a one-month Rhapsody membership at no cost.
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Best Buy thinks to the partnership will give its customers away to enjoy on-demand music, allowing them to explore emerging artists that they might not otherwise listen to in the store. It's very interesting that Best Buy sees Rhapsody as a way to help it sell physical CDs when most in the music industry think the opposite.
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"Best Buy customers are some of the most passionate music lovers in the country. This strategic partnership provides these avid fans with a significant value they won't get anywhere else," saidJody McKinley, Rhapsody's vice president, partnerships and distribution management. "At Rhapsody, we believe music should be a daily habit, so this partnership gives Best Buy customers the ability to extend their access to music in more ways and in more places."