Regular updates and upgrades to all its major devices are bread and butter to Apple. We are expecting as our due that Apple will announce, and deliver, something new for iPhones or MacBook, or the new OS. According to Apple Balla, since March last year, there has been nothing significant for the Apple TV. Small upgrades in January were not big enough to convince buyers to part with their money, because everyone is expecting that the big changes are just around the corner. We are used to that from Apple.
With so many changes everyone is sure are coming to the iPhone, new MacBook Pros that will come with Haswell chips and new OS, the analysts feel sure that Apple will deliver big news for its TV as well. There is a good reason for this, in fact three reasons:
- Cult of Mac’s Mike Elgan wrote that Apple seems to have been working on content deals with cable content and system providers (HBO, ESPN, Disney and possibly AMC). It could mean a completely new, irresistible Apple ‘experience.’ If it eliminates the need for cable subscription and keeps the price in line, Apple is more than likely to be preferred choice for many TV viewers, its own TV customers, and possibly some new ones.
- Strange news come from German and French Amazon: they announced that the Apple TV is “out of stock” but that it will be available again from October 23. One day after the October Apple big event. Coincidence? Possible but not likely.
- Apple insider MG Siegler wrote (and later retracted) in one of his regular tweets that Apple will bring big changes to the new Apple TV hardware, as well as software, to coincide with the new operating system and Mavericks.
There is possibility that only the software will be upgraded. There is also a possibility that Apple will announce some revolutionary changes to its TV control system. But, most likely, there will be a small “spec bump” and software updates. We shall see soon enough.