Criticism of certain handsets issued by Samsung elicited an apology from the Korean manufacturer to Chinese consumers. According to CCTV (China Central Television) the fault lies in the memory chips and apparently cost many consumers a lot of money. But Samsung is now offering a free repair.
An apology was due after severe criticism by CCTV regarding the malfunctioning handsets sold in the Chinese market by Samsung. The handset models that were not working up to par are to be repaired by the company. This is a compensation for the raw deal the clientele were served up.
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It was during CCTV’s “Economic Half-Hour” program that the issue was raised. Samsung’s Galaxy S and Note Series were found to go berserk more than 30 times per day leading to a lot of chagrin among customers. China has the second largest economy on a global scale. And it has already locked horns with Apple, Volkswagen and Starbucks regarding consumer rights.
The Chinese government is fighting for its citizen’s rights as valued consumers. Samsung meanwhile has kowtowed to the Chinese government by offering a heartfelt apology for any trouble it may have caused. Meanwhile, Samsung’s shares took a slight dip recently.
Apple Incorporated’s Tim Cook too made a formal apology to the Chinese some time ago for what was perceived as highhandedness and shoddy client service. It seems China is an emerging phenomenon on the world scene and carries immense clout (at least on its own home turf). Samsung has welcomed the criticism and is taking initiative to right the wrong that has occurred.
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