Amazon is probably going to delay the release of its much-rumored new device. It means that it will not be on the market for the holidays.
According to a well informed source, Amazon is going to miss this coming holidays shopping season with its newest set-top box. The box is supposed to stream music, movies, and games downloaded from the internet, into consumers' computers. The new device was planned to be introduced to the market this fall, and its new release date has not been announced. There was no comment from Amazon about the reason for the delay.
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The new device will probably be named Firetube. It is supposed to allow users to access the catalogue of Amazon's videos, including its Instant Video and Video on Demand service.
According to the Wall Street Journal, Amazon approached a number of cable TV service providers and app developers, offering partnerships on the set-top box project. It was reported earlier in October that mid-October was a deadline for submitting apps for the device.
Amazon is well known for its already existing video services using an app on various mobile devices and set-top boxes. The company has been expanding its video service by producing original content and through signing exclusive agreements. Releasing the new set-top box would mean that Amazon could be placed in competition with many of its current partners. On the other hand, the new device could help Amazon to gain better control of the video experience. It would also improve the environment for its own devices.
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Source: CNET News