Aereo, a startup working with broadcast-over-IP, has released its latest app on the Android market for its services to over a million consumers using this operating system on various mobile phones, phablets, and tablets.
Despite potential legal challenges, the startup is looking to capture new markets in new sectors, expanding to Detroit later this week. As with most apps and services, Aereo hit the Apple app store first, since its inception and has achieved tremendous success with Apple devices. The app on iOS made its debut alongside apps like Roku channel and web app, giving iPhone, iPad and Apple TV users access to its impressive channel lineup on-the-go.
With Android being an equally large market and a growing market in Asian countries, Aereo's foray into Google's domain has been a wise move. The only caveat is that Android 4.2+ is required for this app to function on mobile devices, an operating system that is currently installed only on high end models of various mobile phone companies. Today's estimate of Android devices indicates that roughly only twelve percent of Android users have compatible devices with the broadcast IP app from Aereo. Given this estimate, it is unlikely that the startup will achieve the same success in the Android market that it has with Apple.
The limitation that keeps the app from supporting other Android flavors remains unclear. Until the start-up overcomes this limitation or Android 4.2+ is available as an update to compatible devices soon, Aereo's outlook is less favorable on Android.